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WordPress: Three Advantages of Using It for Your New Website

Frederick Davidson



Wordpress: Three Advantages Of Using It For Your New Website
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The vast majority of businesses these days need to have a strong web presence. At the very least, this means having a top-quality website that customers can either buy your products from or find out more about you. Some of the most reliable brands also have social media channels and do some other things in the digital world. However, the subject of this article is purely based on your site and the reasons WordPress is the ideal solution.

It’s easy to use even without technical knowledge

It’s true that there are some different drag and drop website builders around these days. However, many are limited in what you can do with them. WordPress is both easy to use and also a robust product. Once you have installed it and set your theme, the entire site can be edited without any need to change the code. Switching between themes also provides an ideal and easy opportunity to overhaul the look of your site.

Plugins offer so many options for optimisation

Your business website may need various functions, and WordPress plugins provide this customisation. The underlying theme gives you the foundations of your site but may not offer additional features you may need. Some examples include adding Google Analytics, contact forms or e-commerce options. Plugins allow you to add almost anything to your site without editing code and many are also free to use.

Adding content is easy through the content management system

As mentioned, there are other website builders available. WordPress though is virtually free when combined with a domain name and hosting account. Despite being free, the system is more advanced than many other website builders. This article has already covered the thousands of options for themes and plugins that stand it apart.

However, that’s only the beginning because it’s the content management system that makes the real difference. Once you have your site set-up, you can effortlessly add new content to your blog. Not only that, you can add new users to your site to allow them to submit content without having access to change your site in other ways. This functionality makes WordPress the best solution and is ideal for any site that publishes a lot of material.

There are various benefits to using WordPress, and this article has just taken a look at some of them. Coding is only something that a select few people can do, so it’s crucial that websites can be built and modified by those that don’t have the skillset. When you don’t have to rely on a website designer, you can ensure your site looks the way you want.

Therefore, remember that WordPress is easy to use even without technical skills, and plugins provide you with many options to customise your site. Adding new content and users is easy through the content management system. This way you have all the tools needed to create a compelling business website.


Influencer Marketing: How to find an Influencer in 2021?

Siobhan Lewis



How To Use Influencer Marketing In 2021?

Influencer Marketing can play a crucial role in building up brand trust. Who’s an influencer will differ – basically, they can be anybody today. But what defines an influencer is the same: it’s the scale of reach he or she brings to the brand. The role of Social media has been significant in this subject. It has exponentially increased influencers’ reach, mainly experts or celebrities, enabling them to extend their fanbase and redirect traffic way beyond what used to be possible. It is something that you need to look for when defining your influencer strategy.

So what is Influencer Marketing?

It’s to take the idea of sharing and word-of-mouth and turn it into strategy in a fundamental sense. Influencer Marketing is to encourage influencers to become brand advocates but not to pay for their voice. To succeed, one has to aim for partnership, meaning that the brand already needs to treat influencers as valuable voices. The effort needs to be genuine, authentic, and respectful. It needs to be part of a long-term marketing strategy where influencers would be an integrated part, and it starts with aligning them to your brand.

Why should you be interested in influencer marketing? Because the influencer’s unique experience of your brand, phrased in his/her way, is considered more trustworthy than your own words. The Shelf made a great infographic covering research on this topic a few years ago, concluding that 92% of consumers trust recommendations from other people over brand content. 70% rated online customer reviews as the second most trusted source.

Influencers can drive valuable inbound links to your content, thereby supporting organic search, but also help you build thought leadership, generate leads, gather product reviews, employee branding; need we say more…? They can keep you with valuable access to people you’d have difficulty in reaching otherwise, to spread news or collect product reviews. You can invite influencers to speak at your events, write blogs for you, co-author white papers or reports, and more. But even more importantly, if they become your brand advocate, they will offer your company a platform for continuous viral marketing.

How to identify an influencer?

Who’s a relevant influencer will differ with each business and will require some analysis. For starter, well-known industry gurus, journalists and bloggers etc., are the right people. You should contact people who speak at business conferences, celebrities if you’re in a business where true fame would make sense, or look at people quoted in industry-leading magazines. Depending on your industry, influencer networks could be your right choice.

Next, take each name and analyse their online presence. Get answers to these basic questions: How active are they? Do they usually provide content in line with what you’d be offering them? Do their posts keep a quality you’d like to be associated with your brand? How large is their follower base? What types of people are in their follower base? A large amount of followers isn’t everything every time. Make sure that the followers of your influencers are the followers you’d want to reach. Thus, focus on influencers who are trustworthy and could get your company’s target group.

Once identified, how do you make contact? First, make sure you are serious and see this as a long-term effort. You’re aiming at establishing a relationship with an important person in your industry, someone who could actually influence your company’s brand perception. Prepare to go slowly and offer value at every touchpoint. A good start would be by linking to their content or quoting them in your channels.

General advice would be not to tell influencers what to say, but rather invite them to get to know your company better: Provide access to unique information or experts, offer them education, and let them run with it. Avoid standard mails or requests to promote your product without proving any real value to the influencer. Remember, it’s the influencer’s interpretation of your story, which will bring value to your brand.

Amber Armstrong, Program Director of Commerce, Social and Mobile Amplification at IBM, talked about how IBM strategically works with influencer marketing. She said, “We bring in influencers to influence our development. We build relations and focus on implication and reach of content.” IBM doesn’t just hope to get influential people to speak for them. Still, IBM actively works with people they have identified as potentially essential influencers to enable them to engage with the IBM brand and make an impact. They give their influencers access to IBM and IBM resources, provide them with the credit they deserve and treat their influencers with respect.

But is it really worth the effort?

Even at its best, one can never actually count on an influencer to be a great spokesperson for one’s brand. Therefore, goals and measurements are just as critical in Influencer Marketing as for other types of activities. Goals, for instance, can be defined as the amount of content shared or produced by influencers, or maybe the influencer’s activation around an event. When you’re up to speed and have a good relationship with an influencer, measuring the viral effect of the influencer’s activities to get a good understanding of the value he/she brings to your brand is also suggested. 

Over the last few years, we’ve seen quite a few B2C brands embrace influencer marketing, mainly using celebrities such as well-known bloggers to review products. Influencer marketing is just as crucial for B2B companies. According to The Shelf study, sharing your content through influencers increases conversion by at least a 3x-10x higher rate. Even at the lower part of the scale, 3x the regular rate is a lot!

As B2B sales cycles might be long and customer relationships last for decades, B2B companies often rely on trusted partners. In this context, engaging with the most trustworthy people of your industry and encourage them to become a spokesperson for your brand cannot be a bad investment, can it?

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Best Influencer Marketing Campaigns – Part three

Frederick Davidson



Best Influencer Marketing Campaigns – Part Three
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What Is Influencer Marketing?

Is there a YouTube comedian that no one can get enough of? How about a Twitch streamer whose gameplay we all love to watch? Alternatively, maybe there’s a blogger on Minds or WordPress whose texts bring millions of shares, views, clicks, reads and everything in between. And let’s not forget that there are lots and lots of guys and girls on Instagram who can have passionate fans from mere photos of their house or local pub. Those people, right there, are called influencers. And it’s thanks to them that such a thing as influencer marketing even exists.

People tend to groan about the Millennials and Generation Z not contributing much to society. However, one major positive contribution of these generations is generating money with little to no effort. For example, we can earn a living from nothing more than ten-minute long review videos or how-to guides on blogs. Not to mention that social media, also a product of these new generations, has become one of, if not THE best tool for promotion. We literally have millions of potential customers at our fingertips.

So big companies took notice. Sure, they could spend millions of dollars on expensive ads, marketing research, and promotion. But influencer marketing is far, far cheaper than that. All it needs is a person with an amazing social media presence and a good way for them to promote a product or a service.

So, have there been successful influencer marketing campaigns by major companies? Absolutely. One such campaign was #fillyourcartwithcolor by eBay.

eBay and Influencer Marketing

eBay is a giant. In 2018 alone, the company generated over $10.7 billion in sales. And people around the world are using its services. However, eBay didn’t want to market itself in a typical way. They wanted to show us that they are more than just a service to allow us to buy used goods.

The whole idea behind the #fillyourcartwithcolor campaign is that each shopper is unique. They asked influencers to promote their brand with quirky images of them buying many different, ‘colourful’ products. An influencer would then ask us to like the post in exchange for gift cards. It’s a subtle way to both promote a lifestyle and get more customers to shop on eBay.

The campaign was a success. eBay’s initial goal was to make their business a more interesting place to shop than their main competitor, Amazon. With over 340.000 followers, the campaign soared. So much so that eBay expanded it to the UK and Australia. If done right, influencer marketing can become global.

Influencers themselves also got a chance to be creative. The best way to get them to promote the product further is to interconnect with other social media. So, an influencer would not just post pictures. They would go one step further and record a video of themselves with a full shopping cart. Videos like that would get hundreds of thousands of views on Vimeo and YouTube. More importantly, people would share them via Facebook, Twitter, and Instagram, where the whole campaign started. eBay themselves got involved at one point. They organized a block party in New York in the summer of 2017. For those people who couldn’t visit the shop, eBay made a 360° virtual video tour. Now everyone could shop from their home by ‘browsing’ in a virtual environment.


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Challenges in Digital Marketing and How to Overcome Them

Frederick Davidson



Challenges In Digital Marketing And How To Overcome Them
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Digital marketing is growing exponentially, and more and more online entrepreneurs are using this strategy. It has proven to be effective and affordable compared to traditional methods. Nevertheless, this form of marketing is facing numerous challenges, and if it’s to remain beneficial to organizations, these problems ought to be addressed quickly.

In case you’re wondering, here are some of the most common challenges in the world of digital marketing and how they can be resolved.

Incomplete Security

Digital marketing is among the online elements that are facing security risks. These threats are attracted due to the availability of personal information online (digital marketing is experiencing hacking and data theft among others).

Resolving this issue requires some measures such as using a firewall on your marketing websites and several security certifications. You can work with a qualified security team to help identify the weaknesses of your websites and eventually create measures to reduce the risks.

Tight Competition

Almost every business is resorting to digital marketing. This has created a major increase in the competition where tons of websites are competing within a limited niche. The primary challenge is making your website stand out from the rest.

Fortunately, overcoming this challenge can be done through SEO. The method gives you an opportunity of being unique and original through content and engaging people. However, it’s not an overnight process. It could take months to even see results, and the costs aren’t that cheap either.

Limited Budget

Digital marketing requires a sufficient budget to remain visible in the online market. Some organizations are struggling to fund their digital marketing programs. Due to this issue, most marketing efforts don’t yield results as expected.

The best solution is to venture into the world of social media. Creating your page, interacting with your similar brands in your niche, and engaging your customers are all effective means of marketing your brand while on a limited budget.

Limited Time

Time is a scarce commodity in numerous organizations, and companies don’t seem to get enough time for digital marketing. Some establishments are yet to believe that this method is practical with substantial returns.

Resolving the time problem is possible by changing the attitude towards digital marketing. Additionally, organizations need to perceive it as an integral part of marketing and as a direct resource towards the project.

Inadequate Innovation

Marketing is a field that demands creativity and innovation on a daily basis. Audiences are always anticipating something new and unique. However, digital marketing is lacking this element and consequently incurring huge losses.

Digital marketers can change the situation by using audiences as an inspiration. They should anticipate what audiences need and deliver accordingly. The right blend of innovation and creativity will also address the issue of competition in the market.

The Bottom Line

Digital marketing is a powerful tool for promoting your business. It’s capable of capturing masses of audience and consumers. Also, it’s a suitable method for interacting and engaging your customers online. Despite the challenges, businesses should fully use it to reap the long-term benefits.

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