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White Hat SEO Techniques for Better Rankings and Higher Online Visibility

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Search Searching Online Network Website Concept

If you have been blogging for some years or have recently launched your blog, the content you create may or may not be giving you the expected results.

 

Reason?

You may be enjoying a football match at your home, sipping up coffee & just wondering when your blog will soar up in rankings.

This just doesn’t work in blogging.

You need to actively reach out to the target audience, telling them the benefits of why they should read & share your blog’s content

 

The benefit of maximally reaching out to the audience will be . . .

 

‘Higher Rankings, More Backlinks from Authority Sites & Higher Social Sharing’

 

But rankings fluctuate with time over search engines as far as SEO facts are considered.

 

Would this White Hat SEO technique help in achieving continuous traffic & higher rankings for longer periods?

Yes, it will.

#1 spot on search engine results for the long term keywords targeted through the content is a dream of every blogger.

Still, the top positions don’t belong to everyone and every type of content.

 

Happy Blogger

Happy blogger

 

Want to Get Your Blog More Traffic & High Rankings?

Okay, you must be looking for the direct answer to this question. But no straightforward answer can serve your mind. Believe me, as it depends on what you want to achieve with your blog & how you are working on it.

 

  1. Looking for backlinks?
  2. Want influencers to help you out in growing your blog?
  3. Want more traffic & social sharing?

 

A single statement, a direct answer can’t cover the required information.

So, start from now onwards & make intermediate goals (backlinks, traffic etc.)

Even if you haven’t ever thought about implementing SEO tactics before, this doesn’t mean you can’t start from now onwards.

 

All the content added to your blog previously may not serve the target readers what they are looking for.

You must have tried your best to add valuable information to each of your blog posts.

But if that isn’t working, you need to look into your own ways of blogging to find faults.

Even if your content received a few social shares & positive comments, you need to realise how you can improve your blog’s ranking.

 

Continuing with the exact ways you are following since the start of your blog won’t help you.

If you think you can get served by searching for your blog related needs on Google, you are looking in the wrong direction.

Available helpful guides, actionable techniques & similar other stuff will create more confusion than helping you.

I’m not saying you shouldn’t refer to such guides & techniques.

 

Instead, I’m saying that you should make Googling a part of your blogging strategy instead of a random attempt. It has been said & believed that self-realisations can make wonders happen. And the same is true concerning the field of blogging.

 

Now, it’s time to tell you more & in details about the stepwise White Hat SEO technique for higher rankings, more traffic & more subscribers to your blog.

 

Step 1

Keyword Research

If you are thinking about writing another blog post for your blog in any niche, start by searching for the keywords it should be based upon.

Keyword research is very significant in terms of this White Hat SEO technique. It determines the extent to which your blog post will gain visibility amongst the target readers.

You should fuse the idea of what you want to write about with what your target readers want to know about.

If you have read any other blog post on how to proceed with keyword research, you may have found the idea of using Google Keyword Planner.

You can use that to get an idea of the average search traffic on the keywords you are finalising for your post.

The rest can be done with the help of searching mighty Google.

Some people think that searching for the apt set of keywords to write content is hard.

But with the following simple steps, it becomes easier than you had ever thought of.

For instance, take the keyword ‘impressive fashion ideas’ has many monthly searches if you want to cover it through your blog post in the niche of fashion accessories or clothing.

 Wrist-Watch-Fashion Accessory

 

It is clear from the details obtained from the keyword planner that people are searching for this keyword to a well off extent.

But this also means that there’s considerable competition around this keyword & content creators in related niches are trying their best to rank high with it.

There must be people who really want to know more about impressive fashion ideas among the target readers.

So, you need to learn how to serve them well through the content you’ll create.

Similarly, you can look for relevant keyword matching your ideas in any other blogging niche.

 

Step 2

Simple, But Strategic Google Search

Just knowing a little about how readers are searching for information online is just the start of this actionable technique of SEO.

Now, search in Google with the keyword you have found.

Look carefully into what comes up & observe how other blogs & websites target that keyword into the description of the content that comes up or inside the content the link leads to.

 

Don’t limit yourself to just one keyword search in Google.

Instead, try out similar phrases & terms to find how the content has been served to the target audience.

Not only this, there’s something else you should follow in your content research.

It is the ‘Related Searches’ that Google shows at the end of every page with the search you make for a keyword.

These keywords in related searches can also help you reach out to wider target if you include them in your content.

But, check their relevance to your idea first.

If they aren’t suitable enough to be included in your blog post, skip them.

With careful observation, you’ll get a fair idea of what the top results are, including as a piece of information.

Alongside, you’ll get to know what’s missing in them.

 

This is where your role of a better content creator/ blogger comes up.

You may find that there are just brief explanations of key points related to the keyword in the top posts. If you have better knowledge about them, you should include making your content ‘better’ than the top posts.

 

Similarly, suppose there is no appealing imagery used to emphasise the points covered. In that case, it’s another thing you can work upon while creating your blog post.

Content with images improves social sharing.

 

You can add up an ‘Interesting’ touch to the existing touch to serve the target readers in a better way.

Even if the keyword you are working on seems less exciting, this doesn’t mean that you should create low-quality content around it.

Create a context around which your content becomes interesting.

Plus, you can also use long-tail keywords for added benefits.

 

 Step 3

High-Quality Content Creation with Realised Key-Points

 

Now that you know what’s there available on the Internet about the subject you want to write about, it’s time to add your individual touch.

Create not just better but best quality content for your blog that can serve the target audience with appropriate information in the best way possible.

Make it useful with added Value-points.

Make it visually appealing to attract & engage readers towards your blog.

If you have been blogging for a considerable time & found that none of your blog posts comes up in Google searches, your mindset needs a change.

A HARD-TO-ACCEPT Truth: It’s not just the amount of content available at your blog that can help it achieve top rankings.

 

The top-ranking of content in online searches is determined by three critical aspects that should be covered in your blogging strategy:

  • The quality of content should be high enough to stand out against the competition.
  • And most importantly, you should strategically create meta-tags for your post. This is something that you won’t find easily in SEO related guides. But believe me, it matters a ton.
  • You should market the blog post well through your blog’s network.

 

Covering them all in simple words through this White Hat SEO technique,

Creating high-quality content isn’t a big deal if you are dedicated to serving your readers with valuable stuff.

You can opt for a brainstorming session to get ideas to grow your blog with.

Or you can research well about the existing content to get the idea of what you should write about in your next blog.

Learning more from the existing expert bloggers & influencers in your niche should be made a habit and just a one-time act.

Such consistent learning will help you become an expert in your niche with time.

You can also interact with influencers through their valuable blog posts & share your comment. You can ask queries through comments & get helped with your informational needs.

Not only this, you can influencer experts to help you with strategies of influencer marketing.

If you have hundreds or even a few thousands of subscribers of your blog, you can send a mailer to them all, asking for ideas of how they want to get served.

For adding that ‘interesting’ touch, you can work upon creating catchy headlines for your blog.

Next to the high-quality content, you need strategically created meta-titles & descriptions for each of your blog posts.

It is what search engines value a lot while ranking content & sites online.

 If the Meta isn’t described well & isn’t based on what the blog post content is all about, you are losing a lot of traffic & ranking.

 

Blogger

Finally, you need to follow effective blog marketing steps & processes for maximum visibility of your blog.

With blogger outreach, influencer outreach, social media marketing & similar other marketing efforts invested in blog promotion, top rankings can be achieved in real-time.

If you really want your content to rank higher for the keywords it is based on, you need to tell the target audience as much as possible that it exists.

For the implementation of this White Hat SEO technique to bring fruitful results, you need to create and market your content well.

 

White Hat SEO: Conclusion

As said above, White Hat SEO techniques or tactics can help you achieve better rankings for your blog, provided you are following them carefully.

A common mistake to avoid is to work upon marketing & SEO separately. You’ll get benefited from them both simultaneously as well.

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How to Turn Your Hobby into a Blogging Business And Earn Extra Income!

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Blogger Making Video For Food Blogging Business

Everyone has a passion. We are all passionate about something. Some like food, some like fashion, some like fitness, some like travelling. We all have hobbies and passions. Have you ever imagined turning your hobby into a blogging business that provides you with a steady income? For the past several years, that is the trend around the world. The latest statistics show more there are than 250 million blogs.

However, most of them aren’t really professional. Being able to separate from the crowd, differentiate your blogging business, capture the public’s attention, and earn money in the process is no easy task. It requires a lot of effort. However, it is possible, and blogging is a widely acceptable and popular way of earning money.

There are few things you need to consider before you start blogging. People’s biggest mistake is they jump into blogging like it is an everyday task.

 

Find a niche that suits you

Think of blogging as a channel to express your opinions and passions. You are best suited to blog about the things you love, like, you are passionate about, and you know a thing or two. There is no point in writing for something you don’t know. Your readers will be able to recognise it, and soon enough, will leave your blog and never come back. Writing is no easy as well. Not everyone can be a good teacher, and blogging is very similar to teaching. You need to be able to transfer your knowledge to the public.Fashion Blogging Business

Find a great idea, one that suits you, and start developing it. Now, there are millions and millions of ideas worth blogging about. To differentiate from other blogs, you either have to offer a unique concept or get some ideas from some popular and successful blogs. There is no harm in copying several tricks from successful blogs.

After all, we all want to think and act as successful businessmen and companies (everyone in the smartphone market is trying to copycat Apple). Try to look at some popular blogs regarding your niche and think about how they managed to capture the public’s attention. Find the things that worked for them, and implement them in your blogging. Don’t copycat everything. You need a personal touch, after all.

Blogs with personality are the most successful ones. Don’t be shy to voice your opinion. Think of blogging strategies that can help you gather a large audience.

 

Marketing Your Blog

A blogging business is much more than just writing. You will need to develop a communication strategy, marketing strategy and business plan. This might look too much and too hard, but once you start researching and exploring, you’ll see that few patterns work. Implement the practices in your blogging style. Think about what tools/assets you can use to reach your public. Do you prefer Facebook posts, Instagram posts, Twitter posts? Or you’d rather use newsletter and RSS feeds to keep your public engaged? You must focus on one or two tools. At least at the beginning, you must narrow down your strategies. There is no use in blogging unless you can reach large audiences, and you need other tools besides a blog to achieve that.

 

Choose a host for your blogging business

Before you start blogging, you need to find a host for the blog. Hosting is what gives life to your blog, a virtual home for your blog. There are both free and paid hosting options for blogs. If you want to monetise your hobby, it is recommended that you get paid hosting.

Free blogs are nice and cool, but they all have downsides. For example, most of them don’t allow ads and other types of third-party advertisements (which is how you generate revenue and income). Free blogs are affordable for people who consider blogging a way to share their ideas but don’t expect to make money out of it.

Free blogs also have series of limitations (number and size of pictures). Therefore, they are better left for people who prefer casual blogging.

Since you are starting a professional blogging business, you want a blog that shows exactly that.

That is why you need to find a good hosting service for blogs. You will need to pay a fee for their services. This hosting provides many benefits, such as ample storage, security, customer service, technical support and many options for monetisation. 

 

Keep in mind…

When choosing a web host for your blogging business, always have 4 things in mind: price, uptime record, backup options and customer service. You want a hosting service that offers at least 95% uptime. Anything less is unacceptable.

Get to know the total pricing of the hosting period; sometimes, prices go up after the first year. Backups for your host are essential, as you may lose data if hackers invade. Good providers will give you 24×7 customer service, and you will need every second of it.

 

What is the best domain name for your blogging business?

When blogging professionally, you need a domain name that differentiates you from others. You want a unique yet short name. Nobody visits a blog such as “wanttoknowhowtoeathealthy.com”. No, you need a short and memorable name. Your domain is an essential part of your identity, and people will call you by it.

Starting A Blogging BusinessChoose a unique name, not something that can be easily confused with your competitors, or even worse, with an existing website. For example, if johnfitness.com is taken, don’t try to make variations out of it (like john-fitness.com).

Choose a domain easy to remember. The fewer letters you use, the better. Of course, this doesn’t mean to use 2-3 letters, but try to stay in the range of 7-12 letters. Avoid numbers and punctuations in your domain name, as they confuse visitors.

You can use them only if they are part of the name of your company/business (example 123images). The name should be relevant to the blogging business you run and give visitors a sense of what you are offering. And most importantly, make sure your domain name is legal.

 

Once you have an idea of what you are blogging about and have a web host, you are ready to start. WordPress is considered one of the best options among bloggers and website developers so take a look before deciding.

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Can You Earn Money With Affiliate Marketing?

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Making Money With Affiliate Marketing

It would be easy to begin a tutorial about how to make money with online affiliate marketing, but the truth is that most people need more than a how-to manual. Those who find a good affiliate training program can often come out of the gate with actual earnings rather than wasted efforts, but most often it takes a few hard falls before we start looking for help.

Yes, you can train yourself, but if you choose that path, you will be constantly challenged with:

  • Finding valid information about affiliate marketing.
  • Filtering out the good and not so good information.
  • Deciding which of the good information applies to your project.
  • Knowing what new trends to keep up with and which to pass by.

 

In the midst of all that work, the little thing call “time” will be ticking by, and if you are like many others, you may begin to suffer from information overload- also known as “analysis paralysis.” Perhaps you are blessed with a strong body and don’t happen to be burdened with many outside commitments. You may be able to absorb information quickly and push forward to profits. But most of us need a leg up and one way to get it is an affiliate marketing training course.

 

Finding Your Niche For Affiliate Marketing

In affiliate marketing a niche is a subsection of a larger market. “Labrador retriever training” is a niche. It focuses on a portion of the huge “dog training” market. Choosing a smaller or newer niche can decrease competition. It’s better to have a chunk of a small pie than nothing from the entire bakery…

Average marketers can make above average earnings while positioned correctly in a thriving niche. Be sure you have your ladder up against the correct wall before you start climbing…

This is crucial: You must place yourself in a market that is big enough to provide sales, and it must be a niche where you can find ease of entry. You must find a market segment where people are searching in sufficient volume, and you must be able to place a good product in front of them. If you succeed in this step, your chances of success in affiliate marketing will increase significantly.

In other words, if you place yourself in the middle of a niche where the demand is strong, and competition is minimal, your job will be much easier. Sounds like common sense, right? Not for everyone. Do you know how many products are promoted while ignoring these affiliate marketing guidelines?

 

In choosing a niche, you might ask yourself where you already have experience or want to jump in and get some. What hunches do you have about what people are looking for and how you might help them find it? Do some background research. Visit forums, and learn what people are concerned with. If you are already up to speed in this area, so much the better.

 

Niche Competitive Advantage

To gain a competitive advantage in a niche is the essence of online affiliate marketing. You will want to find a keyword phrase where there is enough demand and minimal competition. Here are some rough guidelines to help you understand the realities of choosing a niche.

  • Demand: If there are 1000 searches per month (check seasonal trends too) you are in the ballpark, but there is money in some markets with only 300 searches per month. When starting out in affiliate marketing, don’t be afraid to jump into those smaller markets. You can learn a lot while coming away with a small stream of ongoing income.
  • Competition: If there is no competition in a niche, you have a better chance of dominating it. But on the flip side, you must find out if there is enough demand to generate sales. You can get an idea about competition in a niche by looking at the number of websites optimised for the keyword. Check the number of websites using the keyword in the article’s title or domain name.

You will also want to check advertiser spends. Have you noticed a line of ads on the right hand side of search results pages? If the area is empty, it indicates that there is not much money being made regarding the keyword you just searched for.

 

Affiliate Products To Promote

Don’t be paranoid about this, but remember: Choosing a product for affiliate marketing is a kind of partnership with the vendor. People are searching because they have an interest or a problem to solve. Choosing the wrong product- one that does not solve their problem will defeat the entire process.

You can find vendors by placing the words “affiliate program” after your keyword or type of product you will promote. An example would be: “chocolate gift boxes affiliate program”.

Make contact with the vendor if possible. Do they answer their e-mails? Are their sales copy clear and free of hype? If the answer is yes, you’re moving in the right direction.

 

Affiliate Websites

Nowadays, one can build a website with no special knowledge, yet some extra attention to detail must be given to use one for online affiliate marketing. The website will serve two purposes. It will help the visitors with their buying decision, and it will communicate with the search engines that it contains relevant information for those people. If you build it, will they come? Only if the search engines know your site has relevant information on it. Building a relevant, efficient website is one of the high points of affiliate marketing. When you complete it and see visitors start to convert into buyers, there is a great deal of satisfaction.

 

Online Marketing Campaigns

You can do this in several ways. Some are relatively inexpensive, and some involve “buying” traffic. Learning how to rank a website high in search results is an inexpensive way to begin. Ideally, you will accomplish that as you build your site by including the relevant details. It will cost you, but most of that will be the time you invest rather than money. You can also opt to purchase various forms of traffic and send them to your offer. Seasoned affiliates may do both.

Don’t just depend on search engines or any other single way to drive traffic. You are running an online affiliate marketing business, and proper business planning allows for disruptions and contingencies for unexpected market turns. Learn to use other sources of traffic. You can learn the basics of paying for traffic on “penny” traffic that converts well for certain types of offers. You may also pay for your banner to be placed on sites with existing content that compliments your offer.

Establish a real relationship with your buyers. This is a huge and often overlooked part of online affiliate marketing. Trust is an essential part of any ongoing relationship, personal or business. Make your relationships so solid that when you send an offer or send someone to a product, they don’t even read the sales copy. If the information comes from you, they should know it’s worth considering…

 

Affiliate Tracking

Track where your visitors come from, the search phrases they used to find you, the time they spend throughout your site, and how many of them purchase. Watch conversions to your newsletter if you offer one, and sales conversions. Ensure your customers are satisfied as this could mean they are willing to buy again from you. Make it a point in your online affiliate marketing campaigns to track these details.

 

Training

You can start searching for free articles, or you can join a $2000 coaching program. Still, everything you do in online affiliate marketing will be a variation of what you see on this page. It may be time for you now to find a reliable affiliate training program.

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Influencer Marketing: How to find an Influencer in 2021?

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How To Use Influencer Marketing In 2021?

Influencer Marketing can play a crucial role in building up brand trust. Who’s an influencer will differ – basically, they can be anybody today. But what defines an influencer is the same: it’s the scale of reach he or she brings to the brand. The role of Social media has been significant in this subject. It has exponentially increased influencers’ reach, mainly experts or celebrities, enabling them to extend their fanbase and redirect traffic way beyond what used to be possible. It is something that you need to look for when defining your influencer strategy.

So what is Influencer Marketing?

It’s to take the idea of sharing and word-of-mouth and turn it into strategy in a fundamental sense. Influencer Marketing is to encourage influencers to become brand advocates but not to pay for their voice. To succeed, one has to aim for partnership, meaning that the brand already needs to treat influencers as valuable voices. The effort needs to be genuine, authentic, and respectful. It needs to be part of a long-term marketing strategy where influencers would be an integrated part, and it starts with aligning them to your brand.

Why should you be interested in influencer marketing? Because the influencer’s unique experience of your brand, phrased in his/her way, is considered more trustworthy than your own words. The Shelf made a great infographic covering research on this topic a few years ago, concluding that 92% of consumers trust recommendations from other people over brand content. 70% rated online customer reviews as the second most trusted source.

Influencers can drive valuable inbound links to your content, thereby supporting organic search, but also help you build thought leadership, generate leads, gather product reviews, employee branding; need we say more…? They can keep you with valuable access to people you’d have difficulty in reaching otherwise, to spread news or collect product reviews. You can invite influencers to speak at your events, write blogs for you, co-author white papers or reports, and more. But even more importantly, if they become your brand advocate, they will offer your company a platform for continuous viral marketing.

How to identify an influencer?

Who’s a relevant influencer will differ with each business and will require some analysis. For starter, well-known industry gurus, journalists and bloggers etc., are the right people. You should contact people who speak at business conferences, celebrities if you’re in a business where true fame would make sense, or look at people quoted in industry-leading magazines. Depending on your industry, influencer networks could be your right choice.

Next, take each name and analyse their online presence. Get answers to these basic questions: How active are they? Do they usually provide content in line with what you’d be offering them? Do their posts keep a quality you’d like to be associated with your brand? How large is their follower base? What types of people are in their follower base? A large amount of followers isn’t everything every time. Make sure that the followers of your influencers are the followers you’d want to reach. Thus, focus on influencers who are trustworthy and could get your company’s target group.

Once identified, how do you make contact? First, make sure you are serious and see this as a long-term effort. You’re aiming at establishing a relationship with an important person in your industry, someone who could actually influence your company’s brand perception. Prepare to go slowly and offer value at every touchpoint. A good start would be by linking to their content or quoting them in your channels.

General advice would be not to tell influencers what to say, but rather invite them to get to know your company better: Provide access to unique information or experts, offer them education, and let them run with it. Avoid standard mails or requests to promote your product without proving any real value to the influencer. Remember, it’s the influencer’s interpretation of your story, which will bring value to your brand.

Amber Armstrong, Program Director of Commerce, Social and Mobile Amplification at IBM, talked about how IBM strategically works with influencer marketing. She said, “We bring in influencers to influence our development. We build relations and focus on implication and reach of content.” IBM doesn’t just hope to get influential people to speak for them. Still, IBM actively works with people they have identified as potentially essential influencers to enable them to engage with the IBM brand and make an impact. They give their influencers access to IBM and IBM resources, provide them with the credit they deserve and treat their influencers with respect.

But is it really worth the effort?

Even at its best, one can never actually count on an influencer to be a great spokesperson for one’s brand. Therefore, goals and measurements are just as critical in Influencer Marketing as for other types of activities. Goals, for instance, can be defined as the amount of content shared or produced by influencers, or maybe the influencer’s activation around an event. When you’re up to speed and have a good relationship with an influencer, measuring the viral effect of the influencer’s activities to get a good understanding of the value he/she brings to your brand is also suggested. 

Over the last few years, we’ve seen quite a few B2C brands embrace influencer marketing, mainly using celebrities such as well-known bloggers to review products. Influencer marketing is just as crucial for B2B companies. According to The Shelf study, sharing your content through influencers increases conversion by at least a 3x-10x higher rate. Even at the lower part of the scale, 3x the regular rate is a lot!

As B2B sales cycles might be long and customer relationships last for decades, B2B companies often rely on trusted partners. In this context, engaging with the most trustworthy people of your industry and encourage them to become a spokesperson for your brand cannot be a bad investment, can it?

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