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Top 6 Reasons Why You Should Spend on Influencer Marketing

Frederick Davidson

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Top 6 Reasons Why You Should Spend On Influencer Marketing
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Influencer marketing plays a pivotal role in boosting directs sales, website traffic, and brand awareness. More and more marketers are starting to increase the expenditure of their influencer campaigns.

To get a multitude of potential customers and better retain your regular clients, launching an influencer program can help you achieve better marketing results. In this digital space, it is no secret that influencer marketing is the best strategy to market your business products and establish a more memorable brand. Here are reasons why you should invest in influencer marketing and accomplish your business goals.

1. Boost the Overall Sales

The primary benefit of influencer marketing is to multiply customers and boost website traffic. It is a strategy that rakes in the highest ROI. Compare your business before hiring an influencer and after the influencers’ services. You’ll realize that there’s an upward trend of direct sales. Investing in influencer marketing is indeed one of the best approaches towards your business growth and success.

2. Enhance Your Brand’s Credibility

The reason why lots of people follow influencers in the social media platforms is that they trust their ideas and opinions. Therefore, once the influencer talks about your products, the followers will be intrigued to purchase it—followers usually believe that the influencers’ words are the true gospel.

3. Widen Your Market

Partner with influencers who have diverse followers. This way, your brand will break into new markets and demographics. When the right influencer recommends your product, potential customers from all corners of the planet will begin to develop an interest in your brand and take the time to check out what it has to offer. Ultimately, you’ll witness a diversified customer base as well as terrific business growth.

4. Creates Quality Leads

Working with an influencer whose position is in line with your products not only ensures that your brand message is conveyed to the relevant audience but also creates quality leads. Once influencers endorse you, your business will acquire many customers within the shortest time possible.

5. Affordable or Cost-effective

Through influencer marketing, information about a particular product can reach a wide range of customers and, in turn, increases the sales of your business. The good news is that this method is less expensive than the traditional advertisement.

6. New Ideas in Your Brand

Influencer marketing involves hiring a recognized influencer to advertise your product. In the process, the influencer is required to create the content and share it with his or her followers. Through this process of content creation, new ideas about your brand emerge. What’s more, your business will experience positive engagement, SEO, and ROI.

Final Thought

Now it’s time to embrace the concept of influencer marketing if you have not yet invested in this campaign. Influencer marketing is the best method that will help you move in the right direction and achieve your entrepreneurial goals. Do not hesitate; give this approach a try this year, and definitely, you’ll succeed in your venture in no time.

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Influencer Marketing: How to find an Influencer in 2021?

Siobhan Lewis

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How To Use Influencer Marketing In 2021?

Influencer Marketing can play a crucial role in building up brand trust. Who’s an influencer will differ – basically, they can be anybody today. But what defines an influencer is the same: it’s the scale of reach he or she brings to the brand. The role of Social media has been significant in this subject. It has exponentially increased influencers’ reach, mainly experts or celebrities, enabling them to extend their fanbase and redirect traffic way beyond what used to be possible. It is something that you need to look for when defining your influencer strategy.

So what is Influencer Marketing?

It’s to take the idea of sharing and word-of-mouth and turn it into strategy in a fundamental sense. Influencer Marketing is to encourage influencers to become brand advocates but not to pay for their voice. To succeed, one has to aim for partnership, meaning that the brand already needs to treat influencers as valuable voices. The effort needs to be genuine, authentic, and respectful. It needs to be part of a long-term marketing strategy where influencers would be an integrated part, and it starts with aligning them to your brand.

Why should you be interested in influencer marketing? Because the influencer’s unique experience of your brand, phrased in his/her way, is considered more trustworthy than your own words. The Shelf made a great infographic covering research on this topic a few years ago, concluding that 92% of consumers trust recommendations from other people over brand content. 70% rated online customer reviews as the second most trusted source.

Influencers can drive valuable inbound links to your content, thereby supporting organic search, but also help you build thought leadership, generate leads, gather product reviews, employee branding; need we say more…? They can keep you with valuable access to people you’d have difficulty in reaching otherwise, to spread news or collect product reviews. You can invite influencers to speak at your events, write blogs for you, co-author white papers or reports, and more. But even more importantly, if they become your brand advocate, they will offer your company a platform for continuous viral marketing.

How to identify an influencer?

Who’s a relevant influencer will differ with each business and will require some analysis. For starter, well-known industry gurus, journalists and bloggers etc., are the right people. You should contact people who speak at business conferences, celebrities if you’re in a business where true fame would make sense, or look at people quoted in industry-leading magazines. Depending on your industry, influencer networks could be your right choice.

Next, take each name and analyse their online presence. Get answers to these basic questions: How active are they? Do they usually provide content in line with what you’d be offering them? Do their posts keep a quality you’d like to be associated with your brand? How large is their follower base? What types of people are in their follower base? A large amount of followers isn’t everything every time. Make sure that the followers of your influencers are the followers you’d want to reach. Thus, focus on influencers who are trustworthy and could get your company’s target group.

Once identified, how do you make contact? First, make sure you are serious and see this as a long-term effort. You’re aiming at establishing a relationship with an important person in your industry, someone who could actually influence your company’s brand perception. Prepare to go slowly and offer value at every touchpoint. A good start would be by linking to their content or quoting them in your channels.

General advice would be not to tell influencers what to say, but rather invite them to get to know your company better: Provide access to unique information or experts, offer them education, and let them run with it. Avoid standard mails or requests to promote your product without proving any real value to the influencer. Remember, it’s the influencer’s interpretation of your story, which will bring value to your brand.

Amber Armstrong, Program Director of Commerce, Social and Mobile Amplification at IBM, talked about how IBM strategically works with influencer marketing. She said, “We bring in influencers to influence our development. We build relations and focus on implication and reach of content.” IBM doesn’t just hope to get influential people to speak for them. Still, IBM actively works with people they have identified as potentially essential influencers to enable them to engage with the IBM brand and make an impact. They give their influencers access to IBM and IBM resources, provide them with the credit they deserve and treat their influencers with respect.

But is it really worth the effort?

Even at its best, one can never actually count on an influencer to be a great spokesperson for one’s brand. Therefore, goals and measurements are just as critical in Influencer Marketing as for other types of activities. Goals, for instance, can be defined as the amount of content shared or produced by influencers, or maybe the influencer’s activation around an event. When you’re up to speed and have a good relationship with an influencer, measuring the viral effect of the influencer’s activities to get a good understanding of the value he/she brings to your brand is also suggested. 

Over the last few years, we’ve seen quite a few B2C brands embrace influencer marketing, mainly using celebrities such as well-known bloggers to review products. Influencer marketing is just as crucial for B2B companies. According to The Shelf study, sharing your content through influencers increases conversion by at least a 3x-10x higher rate. Even at the lower part of the scale, 3x the regular rate is a lot!

As B2B sales cycles might be long and customer relationships last for decades, B2B companies often rely on trusted partners. In this context, engaging with the most trustworthy people of your industry and encourage them to become a spokesperson for your brand cannot be a bad investment, can it?

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Best Influencer Marketing Campaigns – Part three

Frederick Davidson

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Best Influencer Marketing Campaigns – Part Three
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What Is Influencer Marketing?

Is there a YouTube comedian that no one can get enough of? How about a Twitch streamer whose gameplay we all love to watch? Alternatively, maybe there’s a blogger on Minds or WordPress whose texts bring millions of shares, views, clicks, reads and everything in between. And let’s not forget that there are lots and lots of guys and girls on Instagram who can have passionate fans from mere photos of their house or local pub. Those people, right there, are called influencers. And it’s thanks to them that such a thing as influencer marketing even exists.

People tend to groan about the Millennials and Generation Z not contributing much to society. However, one major positive contribution of these generations is generating money with little to no effort. For example, we can earn a living from nothing more than ten-minute long review videos or how-to guides on blogs. Not to mention that social media, also a product of these new generations, has become one of, if not THE best tool for promotion. We literally have millions of potential customers at our fingertips.

So big companies took notice. Sure, they could spend millions of dollars on expensive ads, marketing research, and promotion. But influencer marketing is far, far cheaper than that. All it needs is a person with an amazing social media presence and a good way for them to promote a product or a service.

So, have there been successful influencer marketing campaigns by major companies? Absolutely. One such campaign was #fillyourcartwithcolor by eBay.

eBay and Influencer Marketing

eBay is a giant. In 2018 alone, the company generated over $10.7 billion in sales. And people around the world are using its services. However, eBay didn’t want to market itself in a typical way. They wanted to show us that they are more than just a service to allow us to buy used goods.

The whole idea behind the #fillyourcartwithcolor campaign is that each shopper is unique. They asked influencers to promote their brand with quirky images of them buying many different, ‘colourful’ products. An influencer would then ask us to like the post in exchange for gift cards. It’s a subtle way to both promote a lifestyle and get more customers to shop on eBay.

The campaign was a success. eBay’s initial goal was to make their business a more interesting place to shop than their main competitor, Amazon. With over 340.000 followers, the campaign soared. So much so that eBay expanded it to the UK and Australia. If done right, influencer marketing can become global.

Influencers themselves also got a chance to be creative. The best way to get them to promote the product further is to interconnect with other social media. So, an influencer would not just post pictures. They would go one step further and record a video of themselves with a full shopping cart. Videos like that would get hundreds of thousands of views on Vimeo and YouTube. More importantly, people would share them via Facebook, Twitter, and Instagram, where the whole campaign started. eBay themselves got involved at one point. They organized a block party in New York in the summer of 2017. For those people who couldn’t visit the shop, eBay made a 360° virtual video tour. Now everyone could shop from their home by ‘browsing’ in a virtual environment.

 

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Challenges in Digital Marketing and How to Overcome Them

Frederick Davidson

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Challenges In Digital Marketing And How To Overcome Them
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Digital marketing is growing exponentially, and more and more online entrepreneurs are using this strategy. It has proven to be effective and affordable compared to traditional methods. Nevertheless, this form of marketing is facing numerous challenges, and if it’s to remain beneficial to organizations, these problems ought to be addressed quickly.

In case you’re wondering, here are some of the most common challenges in the world of digital marketing and how they can be resolved.

Incomplete Security

Digital marketing is among the online elements that are facing security risks. These threats are attracted due to the availability of personal information online (digital marketing is experiencing hacking and data theft among others).

Resolving this issue requires some measures such as using a firewall on your marketing websites and several security certifications. You can work with a qualified security team to help identify the weaknesses of your websites and eventually create measures to reduce the risks.

Tight Competition

Almost every business is resorting to digital marketing. This has created a major increase in the competition where tons of websites are competing within a limited niche. The primary challenge is making your website stand out from the rest.

Fortunately, overcoming this challenge can be done through SEO. The method gives you an opportunity of being unique and original through content and engaging people. However, it’s not an overnight process. It could take months to even see results, and the costs aren’t that cheap either.

Limited Budget

Digital marketing requires a sufficient budget to remain visible in the online market. Some organizations are struggling to fund their digital marketing programs. Due to this issue, most marketing efforts don’t yield results as expected.

The best solution is to venture into the world of social media. Creating your page, interacting with your similar brands in your niche, and engaging your customers are all effective means of marketing your brand while on a limited budget.

Limited Time

Time is a scarce commodity in numerous organizations, and companies don’t seem to get enough time for digital marketing. Some establishments are yet to believe that this method is practical with substantial returns.

Resolving the time problem is possible by changing the attitude towards digital marketing. Additionally, organizations need to perceive it as an integral part of marketing and as a direct resource towards the project.

Inadequate Innovation

Marketing is a field that demands creativity and innovation on a daily basis. Audiences are always anticipating something new and unique. However, digital marketing is lacking this element and consequently incurring huge losses.

Digital marketers can change the situation by using audiences as an inspiration. They should anticipate what audiences need and deliver accordingly. The right blend of innovation and creativity will also address the issue of competition in the market.

The Bottom Line

Digital marketing is a powerful tool for promoting your business. It’s capable of capturing masses of audience and consumers. Also, it’s a suitable method for interacting and engaging your customers online. Despite the challenges, businesses should fully use it to reap the long-term benefits.

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