Using a keyword tool can immensely help out a web developer, blog, or article writer. Unfortunately, finding the best keyword research tool takes a bit of practice. There’s a lot of garbage out there – free tools claiming to be quality, pay-to-use tools that just rip you off – and it can be hard to sort through it all.
Fortunately, we’ve reviewed some of the most popular and most reliable keyword tools you can find online. We’ve compiled those reviews here on this easy-to-access page, so you don’t have to bounce from site to site to find the information you need.
KeySearch is one of the prime tools that article writers can use for SEO optimisation. It reads your articles and determines which keywords you’re most likely to rank for, and provides them to you in an easy to read list.
On top of that, KeySearch also lets you check your current keyword rank. This means you can compare your current status to your competitors, which is excellent for keeping your business or blog above the water. You can also check metrics or even backlink pages from other domains, two awesome features to help ensure you can build quality links and maintain your website with active domain links.
KeySearch allows you to use one or multiple seed keywords, from which you can root out other keywords. It pulls keywords from various sources, allowing you to pull keywords for several different purposes. It uses the following sources:
- Keyword Planner is compatible with high-volume keywords and is generally what keyword research tools will use.
- Google Suggestions are mostly helpful for longtail keywords.
- Bing Suggestions are also for longtail keywords.
- Youtube suggestions, again, are great for longtail keywords.
- Keywords used by competitors – it allows you to type in a domain and search for the keywords that your competitors are already ranking for. You can then choose other keywords to maintain your own rank.
As well as several other ad-related sources to ensure consistent generation of keywords.
KeySearch has many cool features aside from their keyword searching.
- A keyword competition score allows you to, using KeySearch’s own special algorithm, determine how competitive your keywords will be in a manner of seconds with the click of a single button.
- (Bulk) difficulty checker allows you to cut a list of keywords and paste them into KeySearch. It will inform you which ones will be reliable.
- Deep Analysis allows you to further analyse a good-looking keyword. It retrieves more information about that keyword, including its use in social media or LSI keywords.
- Keyword comparison allows you to compare different keywords and cross-check their reliability.
- Allows you to choose a different price based on monthly or yearly use
- No restrictions based on your choice of payment
- Good GUI
- Quick processing speed
- Good for bulk checks
- Uses Youtube research
- There’s a max daily quota
- Limits your keyword rank tracking
- Sometimes has difficulty loading
- The delay between switching tabs
KeySearch is an excellent quality app that will probably suffice for whatever keyword research you need to get done while not without its problems. It provides all this while offering a 20% discount and payments that can be sourced out monthly or yearly, so if you’re not satisfied with your experience, you can bail out and only lose a small fee of fewer than 20 bucks.
KWFinder is another great option for finding proper keywords for their websites. This allows you to register either a free account, which will naturally compromise some features or a paid account. The paid version doesn’t offer a lot more – mainly the ability to search for longtail keywords with minimal competition.
KWfinder is doing well to stand up against other contenders in the keyword market. It’s run by Mangools SEO, which is known for providing different quality keyword and SEO products to the online market.
The GUI and the website, in general, are well-designed, easy to navigate, and fun to use. Right off the bat, you can do an immediate keyword search and find information on your potential keywords. Even if you’re not going to register for a paid account, chances are, the free one will give you enough satisfaction if all you’re doing is searching for keywords.
This tool doesn’t have as many features as some of the more expensive, high-quality keyword tools like KeySearch. Some of the data retrieved through KWfinder has also been known for not being entirely reliable and, in some rare cases, entirely inaccurate. This shouldn’t dissuade you from using it, though – casual bloggers and article writers will be more likely to have a good experience than a bad one.
KWFinder also shows all of its information on one screen, which simplifies things, particularly for casual bloggers who don’t want to deal with learning the names of a dozen tabs and how to switch between them all. The information you can see includes:
- A search and results for longtail keywords
- The search volume on all different keywords and in-depth volume info on local keywords
- Estimated page views every month for websites
- You can export and import the data that you see with a few simple clicks of the mouse
- There are autocomplete suggestions
- Each keyword results in a display of several charts and graphs, which include the SEO difficulty rating, PPC and CPC ratings, and an updated real-time chart that shows the changing popularity of your chosen keyword
- Great for budget or casual users
- Uses location tracking for SEO keyword searches
- Reveals longtail keywords
- Allows you to easy save, export and import your info
- Has a good customer support facility
- Paid membership doesn’t offer your money’s worth
- Results aren’t always accurate
This is a great tool for budget users. It offers more high-quality product features than most other free keyword tools available online.
The benefits of getting a monthly plan aren’t more significant than they would be for competitors. You’re going to pay quite a bit more, so I’d recommend this tool for people who are casual bloggers and plan to use the free version.
Long Tail Pro is a fantastic, easy to use keyword research tool that really takes pride in being customer friendly. The whole unit has a great GUI, and its instructions and applications are straightforward.
- Users can easily switch between different tabs for results and settings
- This tool can hold the hand of people who aren’t used to SEO optimisation
- A tooltip will pop up on pretty much anything you hover your mouse on to provide information
- It comes with a bunch of instructional videos that allow you to receive in-depth instruction as to the features of the program
LongTailPro uses three intertwined modules. These modules are the Keyword Research Module, the Competition Analysis Module, and the Rank Checker Module.
- The Keyword Search Module generates hundreds of similar keywords based on the seed you enter. You can choose between broad, phrase, or exact matches depending on how specific you need your results. This module also provides information on competition – including how many sites using your keywords are ranked among the top ten on popular search engines.
- The Competition Analysis Module takes the top ten sites for whatever keywords you have chosen and provides you with some in-depth info. Things that are provided by this module include the page’s authority, its rank, the number of backlinks it uses, among other things.
- The Rank Checker module lets you type in your own web site’s URL and the keywords you want. It’ll provide you with information about each individual keyword and how it relates to your website.
These different modules all work together in harmony and allow you to get a complete view of your current status for various keywords, and also let you get a greater level of research than you would find with other products.
LongTailPro also comes with a 60-day money-back guarantee, so if you do not have a good experience, you can get your money back with minimal inconvenience.
- Ease of access and simplicity of use
- Contains videos to further instruct users about the program
- Many features available for a low price
- Clever use of interlocking modules for great information
- 60-day money-back guarantee
- Results take a while to arrive
This program deals a lot with longtail keywords, which can be more appealing for websites because they provide more direct results. That’s where this shines – as implied by the name, LongTail Pro specialises in finding longtail keywords. It’s easy for beginners and intermediate/experienced users, so you really can’t go wrong with LongTail Pro. Besides – if it doesn’t work for you, you can get your money back.
Choosing A Keyword Research Tool That Works For You
There are many keyword programs out there, and a lot of them are terrible. The three we’ve reviewed here are at the top of their game for their respective styles – KeySearch is a great tool for in-depth research. KWFinder is great for budget users and casual bloggers. LongTail Pro is excellent for finding in-depth information about the elusive longtail keyword.
While each program has its pros, they all each have their own drawbacks as well, so it’s vital to assess your needs and your desires before picking the best keyword research tool.
Content Marketing Essentials: Producing Quality Content
Content is the past, present, and future of marketing. It is probably the most versatile weapon in the digital marketer’s arsenal today. It is not constrained by subject or format, and it can impact any and every stage of the sales funnel. However, its versatility can also prove to be a pitfall for marketers. Hence, the need for an efficient and effective content marketing strategy.
What is Content Marketing?
Content marketing as a buzzword is a relatively new term. We have all heard it – ‘Content is King’. ‘Content is everything’. We’ve heard it far too much, in fact. So what does it actually mean? Why should you or anyone bother about it at all? Joe Pulizzi at the Content Marketing Institute defines content marketing as:
“The technique of creating and distributing valuable and relevant content to attract, acquire, and engage a clearly defined target audience – to drive profitable customer action.”
The Different Types of Content
To market content effectively, it is essential to first understand the content itself. In the world of marketing, content is any information directed towards an audience – generally to generate sales. The standard, contemporary types of content include:
- Articles and Blog Posts
- White Papers
- Press Releases
- Case Studies
- Mobile Apps
- Guides and Tutorials
- Product Reviews and Descriptions
The Characteristics of Great Content
For an effective content marketing strategy, the content you produce should be:
Why do people click on one link and ignore the other? Hundreds of thousands of content pieces are uploaded to the internet every day. Consequently, only a handful generate the desired amount of traffic. If you fail to stand out immediately – if your audience doesn’t notice you right away – because you didn’t use an attractive title, then you will be lost to obscurity.
You don’t have to solve the mysteries of the universe. You do, however, need to engage your audience, and hold onto their attention. Because most people don’t read beyond the first few sentences of a blog post. You need to make your audience want to read what you write. Get them to care, and they’ll hang onto your every word.
Give your readers a stake in the content you produce. You have to promise value and then deliver on that promise. Offer information, news, and deals that are of immediate benefit to your audience. Valuable content markets itself. Your readers will distribute it to their peers and networks if only you meet their expectations.
The value of a thing is both fickle and subjective. You need to identify your target audience’s most current needs and preferences and create your content accordingly. Provide knowledge, answers, and solutions the reader wants but also be honest and accurate.
People’s daily to-do lists only become longer. If your content isn’t easy to find, it won’t be found, period. So you use the most convenient platforms and the most appropriate formats for the content you create. Use the right blend of text, design, images, and videos.
The purpose of content marketing, at the end of the day, is to generate sales and revenue. If your audience doesn’t take the desired action after your blog post or watching your video, then your content has failed its prime objective. Your content should convince without insisting or even disturbing the reader. Use subtle and compelling calls to action.
Content Marketing vs Traditional Advertising
The advantages content marketing enjoys over traditional advertising are many and varied. Most importantly, content marketing provides information that your target audience actually wants, with their permission. On the other hand, traditional advertising interrupts with large billboards and annoying television and radio ads that no one ever really wants to see.
The Benefits of Content Marketing
- Educates customers, leading them to purchase your services and/or products. Great content does this in a subtle, organic manner by making them realize their needs or even creating a need where there is none.
- Provides target audiences with value, so they voluntarily spend hours remaining engaged with your content.
- Develops reciprocity with your customers. The more accessible and valuable content you offer to your audience, the more they engage. Thus they will eventually want to give back through purchases of your goods and services.
- Attracts your target audience for free. Well-written, strategic content can give you a lifelong return on investment and save you the cost of pay-per-click and paid ads.
- Increases traffic for your website organically through various sources, such as blog posts, infographics, eBooks, newsletters, podcasts, and videos.
- Brings your brand and your message to the most relevant, targeted audience, helping you increase your prospect-to-customer conversion rate. A larger audience means more people know about you, yes but it is utterly useless if no one is buying what you have to sell.
How to Use Content Marketing Effectively
The single most effective method you can employ for content marketing success is to give your target audience exactly what they want. Create and deliver content for their benefit, and everything else will follow. It certainly doesn’t mean you can’t promote your own products and services. You can, 1 out of 10 times, talk wholeheartedly about your brand, your product, your business.
So create a customer-centred content marketing strategy. Plan attractive, engaging, and above all, valuable content. You will soon be flooded with traffic, leads, sales, and loyal customers.
Tips On Optimizing Video Title Tags For YouTube
The most important text to optimize is the title of your video.
Think of your title as a headline.
YouTube limits titles to 120 characters.
This means that most titles will be limited to about 20 words.
And the typical search term is now is about three words long.
So it’s now possible to optimize your title for up to six search terms instead of just three.
It is very important that you choose the six search terms wisely.
If you want to make your newspaper articles on video using an article to video converter, then there are some simple questions That Kipling the famous writer used for his writings.
You can ask yourself These same questions before you start crafting your YouTube Video title tag. Ask the question Who Said What? or what happened to whom? Why did who say what? or how did what happen to whom? Also When or where did the things occur?
I recommend you use these questions when you are crafting your video title tag.
You should organize your video keywords you are going to use under each of these questions, so it will make it much easier to start your title writing.
As you get the hang of it, you will find you can write optimized video titles just as easy as un-optimized titles.
This should be easy if you have already written published any newspaper articles where you want to create a news article video using an article to video converter.
There are some other optimizations of video title tags that I would like to share with you.
I call this little video optimization title technique “ The fish story” (because I love to fish) If I had four fish ready to spawn decreasing in size placed right next to each other. I look for popular keywords nested within longer search terms.
For example “spawning bass” is a popular keyword, and “nesting spawning bass” is a longer search term.
By using longer the longer search term, my video will get found when someone is searching on YouTube for “spawning bass” or “nesting spawning bass”.
But, if I only used the popular keyword of “spawning bass” then my video will get found if someone searches for “spawning bass”.
It may not get found if someone searches for “nesting spawning bass” because I did not include “nesting” in my title.
Just a note that on Youtube on any page other than the watch page only 32 characters of the title are will be displayed followed by an ellipsis (…)
So the first five words in your YouTube video title tag will be ever so important.
If you want to include any brand name in your title, it is best to put it in the last part of the title tag.
You could use the same theory if you wanted to put your newspaper articles on video, by using the longer search terms.
What is influencer marketing?
Influencer marketing is a marketing methodology that takes advantage of the influence and reach of so-called influencers or influentials, primarily through their social networks.
Influencers (formerly Influentials) are well-networked multipliers who, through their popularity, have a big impact on their fans, followers, friends . on Facebook, Instagram, Twitter. Influencers can also assert their influence through specialist contributions, performances, lectures.
What are influencers? Influencers are individuals who, on the one hand, are multipliers by their reach for the dissemination of information in their networks. On the other hand, influencers are people who have a significant influence on the opinion and the consumption habits of the people in their network.
Within social networks, Instagram and others it seems that there are people who are so-called influencers or influentials, where the tendency to spread memes is more pronounced than the average.
The term “influentials” invented in the 1940s by the American consulting company “Roper Starch Worldwide” has now been replaced by influencers, and influencers seem to me to be the most appropriate for describing the entirety of the key persons.
Primarily the younger influencers use the Internet as a source of information and communication tools. Influencers, in contrast to most people, visit the Internet several times a day, which documents an above-average need for information and great interest in current events.
As a result, they belong to the “early knowers” and often become “early adopters”. As a rule, they are people who, more than the rest (“late knowers”), inquire early about new trends, technologies, and products and are the first to buy new products.
Influencer marketing has been considered a big thing in brand communication on the Internet for several years. Today, this form of advertising has a firm place on all major and minor social media platforms, from YouTube and Instagram to Tik Tok.
The interest in influencer marketing has increased significantly in recent years. Is thus one of the trend topics in marketing.
Influencer Marketing: Product Tips from ‘People Like You and Me’ “Hello, dear ones, I’ve brought you a great product again today” – that’s the sound of Influencer Marketing, invading every day millions of speakers in living rooms and nursery rooms all over the world.
At first glance, influencer marketing hardly differs from traditional testimonial advertising with famous brand ambassadors: Both communication strategies aim to positively establish a brand or a specific product by associating it with a personal brand (influencer) among its target group (community).
‘Influencers’ are literally ‘influencers’ because they influence the opinions, interests and buying intentions of their followers. Prominent advertising figures and Internet opinion makers thus both act as so-called ‘multipliers’: they extend the effect of the brand to their fans or followers and thus multiply the size of the advertiser’s brand target group.
How does Influencer Marketing work in practice? In influencer marketing, a product, brand or company is integrated into the content of a high-reach social media opinion leader (influencer) through direct placement or sponsorship.
As a result, a brand can be targeted and positively established in the intended target group. The design of the content is primarily left to the influencer in order to maintain his credibility. Successful cooperation with influencers should always have an indirect character. Social media followers quickly notice when words are put into their idols’ mouths.
For this reason, bloggers or creators are usually given great creative freedom so that they can prepare the message according to their own target group. In the long term, respectful cooperation can lead to good influencer relations – in other words, a connection between the brands of all those involved. As part of the collaboration, the opinion leaders of the Internet are typically sent boxes of products (so-called ‘Hauls’), which they can then present in their own way. Alternatively, it funds travel and other special activities that are used to create blogs or vlogs.
As long as the resulting content is unusual for the target group and the sponsor’s brand is positive, the exact form of cooperation is of secondary importance.
Well connected influencers can be very valuable for business and companies. Although the reach in the respective industry is essential in the identification of influencers, in the opinion of many experts, qualitative aspects should be in the foreground.
Above all, it counts with which persons an influencer is networked and to what extent he counts as credible from the point of view of the target group.
When addressing influencers, personal contact is particularly promising. Noteworthy is the quality and relevance of the content offered to him. Because only if the influencer recognises an added value for his contacts or himself, he will also be willing to share the contents of the company.
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