This question is asked commonly by owners of small and medium-sized businesses. SEO can seem a little daunting at first, and it can be tempting to throw some cash at a professional firm and move it off your plate. As people consider this option, they begin to realise how expensive it can be and how many of these so-called professional optimisation firms utilise black hat tactics that can do more harm than good. Outsourcing the job and hiring an in-house professional can both eat up an advertising budget like a fat kid on a chocolate bar. As the notion of really taking the reigns of a business’s future sets in, people start to worry about their lack knowledge on the subject and work themselves into a frenzy over what they perceive the SEO drive to be about. That is when they start asking, “Can I do SEO for my website on my own? Am I capable of figuring this out successfully without driving my business into the ground?” The answer is probably so, and here’s why.
A Growing Child
Your business is your baby, and nobody will care for it as you do. SEO can seem a bit overwhelming at first, but it isn’t as complicated as people make it out to be. Just like starting your business, it’s only as hard as you make it. Put forth the effort and do the research. You will be successful and save yourself a ton of dough in the process. It can be time-consuming in the beginning as you learn your way, but it gets better with time and experience. Besides, if you are going to be successful, you will eventually need to learn this anyway.
Start With The Basics
The most common objection to handling SEO is that it is too hard to keep up with the continual changes. Well, that is both true and false. Yes, some aspects of optimisation do change often but the fundamental basics are always the same. The essential elements of SEO do not change, and you only need to learn them once. They will become second nature because they are always the same. Once you have them down it will be easier to pay a little more attention to the key factors that do change. There are a lot of free resources on the internet to help you get started. Google has a free tool for keyword research, and it performs better than most of the paid tools.
Basic Principal Factors
The principal factors will get you off and running on the road to optimisation. SEO comes down to four critical factors and branches out from there. The first element is crawlability. The search engines need to be able to find and crawl your site so that it can be indexed and returned in query results. The second element is the site structure. The architecture of your website should tell the search-bots how to organise and prioritise your content. Next is keywords, which will tell the world and the search engines what your site is all about. The last critical element is your website’s SEO is backlinks because they inform the search engines that the content on your site is credible. Backlinks give your site proof of credibility, authority and knowledge in your industry.
Once you have mastered those four critical elements of your site’s SEO, it is well on its way to being optimised. The rest is just icing on the cake. As you learn about each fundamental element and how to apply it, you will start to branch out. For instance, as you learn about keywords, you will become familiar with long tail keywords which will lead to semantic longtail keyword phrases. Handling your website’s SEO is undoubtedly doable. Don’t let some foreign company convince you that it’s too much for you to manage. After all, you are smart enough to run a business.
Best Influencer Marketing Campaigns – Part three
What Is Influencer Marketing?
Is there a YouTube comedian that no one can get enough of? How about a Twitch streamer whose gameplay we all love to watch? Alternatively, maybe there’s a blogger on Minds or WordPress whose texts bring millions of shares, views, clicks, reads and everything in between. And let’s not forget that there are lots and lots of guys and girls on Instagram who can have passionate fans from mere photos of their house or local pub. Those people, right there, are called influencers. And it’s thanks to them that such a thing as influencer marketing even exists.
People tend to groan about the Millennials and Generation Z not contributing much to society. However, one major positive contribution of these generations is generating money with little to no effort. For example, we can earn a living from nothing more than ten-minute long review videos or how-to guides on blogs. Not to mention that social media, also a product of these new generations, has become one of, if not THE best tool for promotion. We literally have millions of potential customers at our fingertips.
So big companies took notice. Sure, they could spend millions of dollars on expensive ads, marketing research, and promotion. But influencer marketing is far, far cheaper than that. All it needs is a person with an amazing social media presence and a good way for them to promote a product or a service.
So, have there been successful influencer marketing campaigns by major companies? Absolutely. One such campaign was #fillyourcartwithcolor by eBay.
eBay and Influencer Marketing
eBay is a giant. In 2018 alone, the company generated over $10.7 billion in sales. And people around the world are using its services. However, eBay didn’t want to market itself in a typical way. They wanted to show us that they are more than just a service to allow us to buy used goods.
The whole idea behind the #fillyourcartwithcolor campaign is that each shopper is unique. They asked influencers to promote their brand with quirky images of them buying many different, ‘colourful’ products. An influencer would then ask us to like the post in exchange for gift cards. It’s a subtle way to both promote a lifestyle and get more customers to shop on eBay.
The campaign was a success. eBay’s initial goal was to make their business a more interesting place to shop than their main competitor, Amazon. With over 340.000 followers, the campaign soared. So much so that eBay expanded it to the UK and Australia. If done right, influencer marketing can become global.
Influencers themselves also got a chance to be creative. The best way to get them to promote the product further is to interconnect with other social media. So, an influencer would not just post pictures. They would go one step further and record a video of themselves with a full shopping cart. Videos like that would get hundreds of thousands of views on Vimeo and YouTube. More importantly, people would share them via Facebook, Twitter, and Instagram, where the whole campaign started. eBay themselves got involved at one point. They organized a block party in New York in the summer of 2017. For those people who couldn’t visit the shop, eBay made a 360° virtual video tour. Now everyone could shop from their home by ‘browsing’ in a virtual environment.
Challenges in Digital Marketing and How to Overcome Them
Digital marketing is growing exponentially, and more and more online entrepreneurs are using this strategy. It has proven to be effective and affordable compared to traditional methods. Nevertheless, this form of marketing is facing numerous challenges, and if it’s to remain beneficial to organizations, these problems ought to be addressed quickly.
In case you’re wondering, here are some of the most common challenges in the world of digital marketing and how they can be resolved.
Digital marketing is among the online elements that are facing security risks. These threats are attracted due to the availability of personal information online (digital marketing is experiencing hacking and data theft among others).
Resolving this issue requires some measures such as using a firewall on your marketing websites and several security certifications. You can work with a qualified security team to help identify the weaknesses of your websites and eventually create measures to reduce the risks.
Almost every business is resorting to digital marketing. This has created a major increase in the competition where tons of websites are competing within a limited niche. The primary challenge is making your website stand out from the rest.
Fortunately, overcoming this challenge can be done through SEO. The method gives you an opportunity of being unique and original through content and engaging people. However, it’s not an overnight process. It could take months to even see results, and the costs aren’t that cheap either.
Digital marketing requires a sufficient budget to remain visible in the online market. Some organizations are struggling to fund their digital marketing programs. Due to this issue, most marketing efforts don’t yield results as expected.
The best solution is to venture into the world of social media. Creating your page, interacting with your similar brands in your niche, and engaging your customers are all effective means of marketing your brand while on a limited budget.
Time is a scarce commodity in numerous organizations, and companies don’t seem to get enough time for digital marketing. Some establishments are yet to believe that this method is practical with substantial returns.
Resolving the time problem is possible by changing the attitude towards digital marketing. Additionally, organizations need to perceive it as an integral part of marketing and as a direct resource towards the project.
Marketing is a field that demands creativity and innovation on a daily basis. Audiences are always anticipating something new and unique. However, digital marketing is lacking this element and consequently incurring huge losses.
Digital marketers can change the situation by using audiences as an inspiration. They should anticipate what audiences need and deliver accordingly. The right blend of innovation and creativity will also address the issue of competition in the market.
The Bottom Line
Digital marketing is a powerful tool for promoting your business. It’s capable of capturing masses of audience and consumers. Also, it’s a suitable method for interacting and engaging your customers online. Despite the challenges, businesses should fully use it to reap the long-term benefits.
7 Creative Money-Making Ideas for Stay-At-Home Moms
With the invention of the internet, making money has become a lot easier, providing a wealth of job opportunities not otherwise available to stay-at-home moms. These seven following job ideas are just the tip of the iceberg. Find something you are passionate about and brainstorm. With enough creativity and drive, you can build almost any business from within your home.
Get creative on Etsy
Handmade items are all the rage these days, and Etsy provides the perfect platform to unleash your craftiness. If you know how to knit or sew, find a niche market or an item you love to make, and open up a store on Etsy. While it takes time to build up a customer base, you can start generating at least a side income if you market your store and persevere. Don’t worry if knitting and sewing aren’t your things; there are plenty of other options for selling stuff on Etsy. Handmade or vintage journals, soap, and old patterns or clothing are just a few ideas. Many people even sell food over Etsy; make sure you have a solid business plan in place and have the right licenses before diving into that particular market.
Become a freelance writer
Solid knowledge of proper grammar and the ability to present concepts in a unique and easy-to-understand fashion are necessary for this job. This field has a lot of potentially lucrative opportunities if you’re knowledgeable in the fields of finance, health and nutrition, technology, and travel.
Start a blog
Everyone knows something, and blogging is the perfect way to share that knowledge with the world. If you’re technology-shy, there are plenty of easy tutorials online that’ll help you build an attractive and unique design and guide you through the process of choosing a web-hosting platform, a URL name, and more. Blogging will only make you money if you use it as a platform for other things, such as promoting your online business, e-courses, books, or webinars, and affiliate marketing. Nutrition, finances, and budgeting are all popular blog topics. Find a focus and stick to it, throw your unique spin on it, and keep on persevering.
Teach a language online
You don’t have to have a degree to do this, just fluency in the language you’re teaching and an understanding of how to teach. Italki is a popular and easy-to-use website for tutors and students alike.
Sell your clothes
Most people only wear 50 per cent of what they own, so consider going on a closet purge and collecting everything in good condition that you’d never wear. There are lots of places to sell your clothes, including online consignment shops, craigslist, eBay, or even Facebook groups.
Sell your talents
Give singing or music lessons online to students from all over the world, or sell your services on websites like Fiverr.
Create an e-course or write an e-book
If you’re knowledgeable in fields such as photography, graphic design, and marketing, create an e-course or write an e-book on the subject. This can be a great source of passive income once the initial work is finished. Having a blog is a huge help in marketing your e-course or e-book. The ability to self-publish your e-book on websites like Amazon gives you a lot more earning potential.
These seven ways to make money from home provide a strong foundation on which to build. If you find that you’re passionate about freelance writing, try branching out into similar fields, such as proofreading or graphic design. If you have a successful Etsy store, build your website and sell your product on it, and then promote it on your blog. Success is possible with a great idea, hard work, and perseverance.
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Best Influencer Marketing Campaigns – Part three
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