This question is asked commonly by owners of small and medium-sized businesses. SEO can seem a little daunting at first, and it can be tempting to throw some cash at a professional firm and move it off your plate. As people consider this option, they begin to realise how expensive it can be and how many of these so-called professional optimisation firms utilise black hat tactics that can do more harm than good. Outsourcing the job and hiring an in-house professional can both eat up an advertising budget like a fat kid on a chocolate bar. As the notion of really taking the reigns of a business’s future sets in, people start to worry about their lack knowledge on the subject and work themselves into a frenzy over what they perceive the SEO drive to be about. That is when they start asking, “Can I do SEO for my website on my own? Am I capable of figuring this out successfully without driving my business into the ground?” The answer is probably so, and here’s why.
A Growing Child
Your business is your baby, and nobody will care for it as you do. SEO can seem a bit overwhelming at first, but it isn’t as complicated as people make it out to be. Just like starting your business, it’s only as hard as you make it. Put forth the effort and do the research. You will be successful and save yourself a ton of dough in the process. It can be time-consuming in the beginning as you learn your way, but it gets better with time and experience. Besides, if you are going to be successful, you will eventually need to learn this anyway.
Start With The Basics
The most common objection to handling SEO is that it is too hard to keep up with the continual changes. Well, that is both true and false. Yes, some aspects of optimisation do change often but the fundamental basics are always the same. The essential elements of SEO do not change, and you only need to learn them once. They will become second nature because they are always the same. Once you have them down it will be easier to pay a little more attention to the key factors that do change. There are a lot of free resources on the internet to help you get started. Google has a free tool for keyword research, and it performs better than most of the paid tools.
Basic Principal Factors
The principal factors will get you off and running on the road to optimisation. SEO comes down to four critical factors and branches out from there. The first element is crawlability. The search engines need to be able to find and crawl your site so that it can be indexed and returned in query results. The second element is the site structure. The architecture of your website should tell the search-bots how to organise and prioritise your content. Next is keywords, which will tell the world and the search engines what your site is all about. The last critical element is your website’s SEO is backlinks because they inform the search engines that the content on your site is credible. Backlinks give your site proof of credibility, authority and knowledge in your industry.
Once you have mastered those four critical elements of your site’s SEO, it is well on its way to being optimised. The rest is just icing on the cake. As you learn about each fundamental element and how to apply it, you will start to branch out. For instance, as you learn about keywords, you will become familiar with long tail keywords which will lead to semantic longtail keyword phrases. Handling your website’s SEO is undoubtedly doable. Don’t let some foreign company convince you that it’s too much for you to manage. After all, you are smart enough to run a business.
Looking For A Keyword Research Tool? Here Are Some Options
Using a keyword tool can immensely help out a web developer, blog, or article writer. Unfortunately, finding the best keyword research tool takes a bit of practice. There’s a lot of garbage out there – free tools claiming to be quality, pay-to-use tools that just rip you off – and it can be hard to sort through it all.
Fortunately, we’ve reviewed some of the most popular and most reliable keyword tools you can find online. We’ve compiled those reviews here on this easy-to-access page, so you don’t have to bounce from site to site to find the information you need.
KeySearch is one of the prime tools that article writers can use for SEO optimisation. It reads your articles and determines which keywords you’re most likely to rank for, and provides them to you in an easy to read list.
On top of that, KeySearch also lets you check your current keyword rank. This means you can compare your current status to your competitors, which is excellent for keeping your business or blog above the water. You can also check metrics or even backlink pages from other domains, two awesome features to help ensure you can build quality links and maintain your website with active domain links.
KeySearch allows you to use one or multiple seed keywords, from which you can root out other keywords. It pulls keywords from various sources, allowing you to pull keywords for several different purposes. It uses the following sources:
- Keyword Planner is compatible with high-volume keywords and is generally what keyword research tools will use.
- Google Suggestions are mostly helpful for longtail keywords.
- Bing Suggestions are also for longtail keywords.
- Youtube suggestions, again, are great for longtail keywords.
- Keywords used by competitors – it allows you to type in a domain and search for the keywords that your competitors are already ranking for. You can then choose other keywords to maintain your own rank.
As well as several other ad-related sources to ensure consistent generation of keywords.
KeySearch has many cool features aside from their keyword searching.
- A keyword competition score allows you to, using KeySearch’s own special algorithm, determine how competitive your keywords will be in a manner of seconds with the click of a single button.
- (Bulk) difficulty checker allows you to cut a list of keywords and paste them into KeySearch. It will inform you which ones will be reliable.
- Deep Analysis allows you to further analyse a good-looking keyword. It retrieves more information about that keyword, including its use in social media or LSI keywords.
- Keyword comparison allows you to compare different keywords and cross-check their reliability.
- Allows you to choose a different price based on monthly or yearly use
- No restrictions based on your choice of payment
- Good GUI
- Quick processing speed
- Good for bulk checks
- Uses Youtube research
- There’s a max daily quota
- Limits your keyword rank tracking
- Sometimes has difficulty loading
- The delay between switching tabs
KeySearch is an excellent quality app that will probably suffice for whatever keyword research you need to get done while not without its problems. It provides all this while offering a 20% discount and payments that can be sourced out monthly or yearly, so if you’re not satisfied with your experience, you can bail out and only lose a small fee of fewer than 20 bucks.
KWFinder is another great option for finding proper keywords for their websites. This allows you to register either a free account, which will naturally compromise some features or a paid account. The paid version doesn’t offer a lot more – mainly the ability to search for longtail keywords with minimal competition.
KWfinder is doing well to stand up against other contenders in the keyword market. It’s run by Mangools SEO, which is known for providing different quality keyword and SEO products to the online market.
The GUI and the website, in general, are well-designed, easy to navigate, and fun to use. Right off the bat, you can do an immediate keyword search and find information on your potential keywords. Even if you’re not going to register for a paid account, chances are, the free one will give you enough satisfaction if all you’re doing is searching for keywords.
This tool doesn’t have as many features as some of the more expensive, high-quality keyword tools like KeySearch. Some of the data retrieved through KWfinder has also been known for not being entirely reliable and, in some rare cases, entirely inaccurate. This shouldn’t dissuade you from using it, though – casual bloggers and article writers will be more likely to have a good experience than a bad one.
KWFinder also shows all of its information on one screen, which simplifies things, particularly for casual bloggers who don’t want to deal with learning the names of a dozen tabs and how to switch between them all. The information you can see includes:
- A search and results for longtail keywords
- The search volume on all different keywords and in-depth volume info on local keywords
- Estimated page views every month for websites
- You can export and import the data that you see with a few simple clicks of the mouse
- There are autocomplete suggestions
- Each keyword results in a display of several charts and graphs, which include the SEO difficulty rating, PPC and CPC ratings, and an updated real-time chart that shows the changing popularity of your chosen keyword
- Great for budget or casual users
- Uses location tracking for SEO keyword searches
- Reveals longtail keywords
- Allows you to easy save, export and import your info
- Has a good customer support facility
- Paid membership doesn’t offer your money’s worth
- Results aren’t always accurate
This is a great tool for budget users. It offers more high-quality product features than most other free keyword tools available online.
The benefits of getting a monthly plan aren’t more significant than they would be for competitors. You’re going to pay quite a bit more, so I’d recommend this tool for people who are casual bloggers and plan to use the free version.
Long Tail Pro is a fantastic, easy to use keyword research tool that really takes pride in being customer friendly. The whole unit has a great GUI, and its instructions and applications are straightforward.
- Users can easily switch between different tabs for results and settings
- This tool can hold the hand of people who aren’t used to SEO optimisation
- A tooltip will pop up on pretty much anything you hover your mouse on to provide information
- It comes with a bunch of instructional videos that allow you to receive in-depth instruction as to the features of the program
LongTailPro uses three intertwined modules. These modules are the Keyword Research Module, the Competition Analysis Module, and the Rank Checker Module.
- The Keyword Search Module generates hundreds of similar keywords based on the seed you enter. You can choose between broad, phrase, or exact matches depending on how specific you need your results. This module also provides information on competition – including how many sites using your keywords are ranked among the top ten on popular search engines.
- The Competition Analysis Module takes the top ten sites for whatever keywords you have chosen and provides you with some in-depth info. Things that are provided by this module include the page’s authority, its rank, the number of backlinks it uses, among other things.
- The Rank Checker module lets you type in your own web site’s URL and the keywords you want. It’ll provide you with information about each individual keyword and how it relates to your website.
These different modules all work together in harmony and allow you to get a complete view of your current status for various keywords, and also let you get a greater level of research than you would find with other products.
LongTailPro also comes with a 60-day money-back guarantee, so if you do not have a good experience, you can get your money back with minimal inconvenience.
- Ease of access and simplicity of use
- Contains videos to further instruct users about the program
- Many features available for a low price
- Clever use of interlocking modules for great information
- 60-day money-back guarantee
- Results take a while to arrive
This program deals a lot with longtail keywords, which can be more appealing for websites because they provide more direct results. That’s where this shines – as implied by the name, LongTail Pro specialises in finding longtail keywords. It’s easy for beginners and intermediate/experienced users, so you really can’t go wrong with LongTail Pro. Besides – if it doesn’t work for you, you can get your money back.
Choosing A Keyword Research Tool That Works For You
There are many keyword programs out there, and a lot of them are terrible. The three we’ve reviewed here are at the top of their game for their respective styles – KeySearch is a great tool for in-depth research. KWFinder is great for budget users and casual bloggers. LongTail Pro is excellent for finding in-depth information about the elusive longtail keyword.
While each program has its pros, they all each have their own drawbacks as well, so it’s vital to assess your needs and your desires before picking the best keyword research tool.
5 Web Design Tips To Follow When Setting Up Your Site
When considering your site design, remember that content is king. Web design needs to be simple yet effective and should not distract from the content.
Your visitors subconsciously form an impression of your website in just 50 milliseconds. Of these first impressions, 94% are design-related. It’s, therefore, the design that reels in your visitors (and good content that makes them stay).
You have just 50 milliseconds to impress your website visitors. Make the most of it.
Think about what you want those first impressions to be. When a visitor snatches that first glimpse of your site, what do you want them to feel?
- impressed (by the site, by your work)
- curiosity about you and your work
- relaxed/excited/scared (whatever best suits your genre!)
- all of the above
Once you know what impression you’d like to give via your web design (remember, we’re talking about that very first impression in those first 50 milliseconds), think about the colours and layout that may give rise to that.
You can then mock up some test pages (homepage or other) and run a user-testing session to see which is more successful or which users like the most. They may not even know why they like it. It can be enough to know that it’s the most subconsciously appealing to your target audience. This type of user testing could be done remotely using a mailing list if you have one.
Keep web design simple
As already mentioned, it takes your visitors just 50 milliseconds to form an impression of your site. It, therefore, stands to reason that the simpler the design is, the easier it will be for your visitors to absorb it.
A quick online search for ‘award-winning websites’ will further highlight the fact that simplicity wins.
To keep your design simple, try these tips:
- Use white/negative space. As mentioned earlier, this will keep your site looking ‘clean’ and give users the space to find what they’re looking for or to see what you’d like to highlight.
- Remove redundant elements. You can pinpoint these in several ways, including the following:
- Try to look at your site through your visitors’ eyes. Which buttons, images, boxes, links are not of use or interest to them? If anything appears twice, remove one instance of it.
- Use a heat mapping tool, or a click tracker, to see where your users’ attention is drawn the least. Then decide if this is because the item is in the wrong place or if it can simply be removed.
- Don’t include unnecessary, fancy elements, just because you can. A spinning image of your latest book may be the latest technological advance, but users will not thank you for it. These types f gimmicks can be distracting and annoying. They also add complexity to your site that gives it a higher chance of breaking. Avoid Flash elements, which won’t work on some devices, causing you to lose those visitors.
The social psychologist, Robert Zajonc, once said, “The more familiar we are with something, the more we like it.” Ignoring that the opposite can also be true in other situations (“Familiarity breeds contempt”), let’s stick with Zajonc’s view for our web design purposes.
While there is a place for crazy innovation and radical colour schemes, this is a risky strategy when applied to most websites. In the past, all manner of backgrounds, fonts and layouts were available, but the web playground has since settled down to a more mature approach (in most professional arenas, at least).
If you want your visitors to feel at home on your site and to quickly find what they need, it is not a good idea to swim too hard against the tide when it comes to web design.
This doesn’t mean your site is doomed to be boring or look like every other author’s site, but it does mean certain conventions that your users will expect you to follow.
Use white space
White space doesn’t literally mean that the colour of the space on your page must be white. It refers to parts of your page where the background colour or background image show through.
White space = empty space, and it’s a good thing in web design circles.
Before the widespread use of mobiles and tablets, it was best practice to keep webpages short and to put crucial information above the fold (the point at which a user will have to start scrolling). This often led to cramped, busy designs, where a lot was going on in a small space.
Since the explosion of tablet and mobile web browsing, and the wider variety of screen sizes that came with it, people are far more used to vertical scrolling (although horizontal scrolling is still a massive no-no).
This trend towards scrolling gives you the freedom to use white space and to allow your content to breathe. If your visitors are faced with a page crammed with content vying for attention, they will be overwhelmed and not know what to choose.
Make it responsive
Responsive design is about making sure your site functions well and looks good across as many browsers, platforms and devices as possible.
This is increasingly a bigger and bigger deal. Google now favours sites that work on mobile over those that don’t. Responsive design spans other areas of the web, too, such as SEO. I know we could argue that many SEO elements are there to make sites accessible. All this stuff goes hand in glove!
A quick reminder of terminology before we go any further:
- Browser – the application you use to look at web pages, e.g. Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Internet Explorer
- Platform – this has a broad definition. For this article, it refers to the operating system used to access the internet, e.g. Linux, Microsoft Windows, macOS / iOS (Apple), Android
- Device – the physical equipment used to access webpages, e.g. desktop/laptop, tablet, mobile
This probably is the most important point: ensure your site works correctly on mobile. Why? Here are two massive reasons, amongst lots of little ones:
- Mobile devices have the largest share of global web traffic (52%). This increases at a rate of 4% per year (probably even faster as the years pass).
- Google uses any mobile version of a site as the primary version. Your desktop version will not get a look-in. Far better to ditch the separate mobile version and have one fully responsive version.
Enter your URL on the Google mobile test page to check if your website is mobile-friendly. If it says, your site is mobile-friendly, congratulations! However, it isn’t the end of the road, as pages may still not be displaying 100% correctly.
Nothing beats basic user testing – check your site on your own mobile. If your friends have a different handset to you, ask them to check too.
Know what your audiences are using
If you are tracking your site traffic, e.g. using Google Analytics, it is easy to find out the main browsers, devices and platforms that your visitors are using. These are the ones you need to concentrate on and ensure your site works with.
To find them in Google Analytics:
- In the menu, go to Audience > Technology
- You will see a list of browsers like this:
- If you click on a browser, you can see the browser versions being used.
- Now go to Mobile > Overview in the Analytics menu to see a breakdown by device (desktop, laptop, mobile, tablet).
- In the menu, select Devices to see an analysis of mobile devices.
This is juicy information you can use to improve your site. Use it to narrow down which browsers and devices to concentrate your testing on.
There are online tools to check your site across different browsers and devices. Some of these are free. Others offer a free trial period, after which you pay. Search on “cross-browser testing” to find one you like. Visit this article to check out one of the top website design tools used worldwide.
Tips On Optimizing Video Title Tags For YouTube
The most important text to optimize is the title of your video.
Think of your title as a headline.
YouTube limits titles to 120 characters.
This means that most titles will be limited to about 20 words.
And the typical search term is now is about three words long.
So it’s now possible to optimize your title for up to six search terms instead of just three.
It is very important that you choose the six search terms wisely.
If you want to make your newspaper articles on video using an article to video converter, then there are some simple questions That Kipling the famous writer used for his writings.
You can ask yourself These same questions before you start crafting your YouTube Video title tag. Ask the question Who Said What? or what happened to whom? Why did who say what? or how did what happen to whom? Also When or where did the things occur?
I recommend you use these questions when you are crafting your video title tag.
You should organize your video keywords you are going to use under each of these questions, so it will make it much easier to start your title writing.
As you get the hang of it, you will find you can write optimized video titles just as easy as un-optimized titles.
This should be easy if you have already written published any newspaper articles where you want to create a news article video using an article to video converter.
There are some other optimizations of video title tags that I would like to share with you.
I call this little video optimization title technique “ The fish story” (because I love to fish) If I had four fish ready to spawn decreasing in size placed right next to each other. I look for popular keywords nested within longer search terms.
For example “spawning bass” is a popular keyword, and “nesting spawning bass” is a longer search term.
By using longer the longer search term, my video will get found when someone is searching on YouTube for “spawning bass” or “nesting spawning bass”.
But, if I only used the popular keyword of “spawning bass” then my video will get found if someone searches for “spawning bass”.
It may not get found if someone searches for “nesting spawning bass” because I did not include “nesting” in my title.
Just a note that on Youtube on any page other than the watch page only 32 characters of the title are will be displayed followed by an ellipsis (…)
So the first five words in your YouTube video title tag will be ever so important.
If you want to include any brand name in your title, it is best to put it in the last part of the title tag.
You could use the same theory if you wanted to put your newspaper articles on video, by using the longer search terms.
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