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Different Social Media Analytics You Need for Your Business

Frederick Davidson

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Different Social Media Analytics You Need For Your Business
Image by https://unsplash.com/@valeon

The social media has become the medium used by the majority to express and engage with other people. Almost everyone has an experience one way or another with different social media.

What is Social Media?

Social media is a computer-based tool or platform that enables the user to interact and communicate with other users. It gives users the ability to connect and share information with anyone. It is revolutionary for it provides unlimited opportunities and offers great potential in all areas. With these being said, small to large-scale businesses have adopted it. They are starting to transition to build their business through it since most of their target market is already on different social media.

However, businesses have identified that it contains various data and is composed of different content such as texts, images, GIFs and many more–all of which makes up unstructured information that is difficult to assimilate but could be very helpful in market research. A tool must be used for the analysis of these contents; thus, Social Media Analytics was developed.

What is Social Media Analytics?

Social media analytics is an online tool that gathers data from social media platforms and analyzes it. It is an effective and useful tool for businesses to maximize. It does the following:

  Market Research
  Make better business decisions and develop strong strategies.
  Improve customer experience/satisfaction and increase sales.
  Improve brand awareness.

  Increase customer engagement and responsiveness and help in analyzing the targeted audience.

There are different social media analytics present today. The growth of social media marketing resulted in the increase of the available tools like the social media analytics. Below are the common social media analytics that you need for your business:

1. Google Analytics

-This platform analyzes the traffic on your website. Aside from the analysis, you can also dig into knowing the number of visits your site gets from visitors from each of the major social networks. There you could understand the impact brought by your site to your audience/customer.

2. Tailwind

– Somehow, there are social media users that prefer Pinterest and Instagram for usage. Tailwind is a marketing solution for Pinterest and Instagram that will help you schedule content, do conversation monitoring, and establish performance analysis.

3. Audiense

-This is the social media analytics for your Twitter account. It will enable you to understand your followers through knowing their demographics, interests, and influence.

4. Sprout Social

– This is an all-in-one platform that would help you in managing all your social media profiles with just one tool. It becomes easier to track and compare all your profiles’ performance across all networks on a platter.

5. Buzzsumo

– This social media analytics tool is unique among others. It will enable you to understand the performance of your website content on social media. Instead of analyzing the performance on individual social media, Buzzsumo will let you how many shares your website gets from each of the social media networks.

There are still many social media analytics platforms that exist out there. They are developed to address your need to have positive and engaging results for your businesses on social media. What you have to do is to define what you want for your business in order to match with the right services offered by each social media analytics. From there, your business can evolve and reach new heights.

Social Media

Can Social Media Marketing Boost Your Business?

Siobhan Lewis

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Social Media Marketing Success

Small businesses often complain that social media marketing is not suitable for sales, and they often struggle with how to turn fans on these networks into customers. Yet, we know that social media marketing is a cost-effective method for targeting large audiences, especially compared to traditional advertising.

All that is great, but as a small business owner, you’re more interested in how social media marketing impacts your business’ bottom line. Small businesses who have dabbled with social media marketing have probably asked themselves this question at some point:

“What’s the use of getting a ton of fans if they can’t be converted into sales?”- Anonymous

 

Having more fans is just the start of your problems

When you first started with social media marketing, your initial aim was to build as many fans as possible. The logic being that more fans equate to more sales. That’s why everyone wants more fans; you, your peers, your competitors all want a slice of the action. 

 

Social Media Likes And TweetsThere are even social media companies with offers like “get 500 Twitter fans in 30 days guaranteed” and similar to facilitate this demand. So you finally reach 500 Twitter fans (whether through a service or by your own means), and your fan base is steadily growing. The problem is, you’ve built a fan base but those fans aren’t buying what you’re selling.

In your experience, more fans only mean more status updates to send, more people to try and build relationships with, more information to process, etc etc. In other words, social media marketing has created a whole lot of extra work for your business, which, in your experience (and many small businesses experience) has not translated into more sales. Therefore, you conclude that social media marketing is not good for getting sales. And you’ve learned to accept this because that’s just the way it is.

 

There aren’t enough hours in the day

As a business owner, I understand the demands on your time are high, and you don’t have considerable resources like bigger companies like Coca-Cola etc, to allocate specifically for social media. In fact, your resources are typically very small. What this often means for your small business is that social media marketing is another task to be added to a list of a million other tasks, to be performed by you, a colleague or even an intern and if that task isn’t bringing results, then it should be chopped. Your small business cannot afford to spend any more time or money on activities that don’t bring sales.

That’s perfectly understandable, I might feel the same way too if I were in your position. But I am! I’m a small business owner, but I don’t share your conclusion as I think in certain circumstances, social media marketing can be an excellent base for sales. Let me explain why.

 

Social media insights

The reason social media is excellent for sales is the insights it can give your business to your fan base.

But before I do that, and in order for you to understand the reason why your social media marketing efforts aren’t converting into sales, I’d like to quickly run through a typical experience of a business new to social media, which I’ll call the “social media newbie”.

 

The Social Media Newbie

You’ve created your Facebook page, as well as your Twitter page. You’ve chosen the design entered your business information and have even written a few updates and have racked up a few followers. You’re feeling pleased with yourself. And so you should be because you’ve made a wise decision in getting into social media marketing, which is fast developing into one of the most important elements of small business marketing. After all, it’s free to set up, cost-effective and it gets your brand out to the public at a lower cost than with traditional advertising. But the novelty soon fades, and you start to realise your social media efforts aren’t translating into sales.

 

You give and give, yet…nothing

Now the warm and fuzzy feelings you initially had for this exciting new social media project and its limitless marketing opportunities turn to frustration and confusion. You start questioning whether social media marketing is a valuable use of your precious time. Stress Due To Marketing FailureYou’ve got a million and one other responsibilities in your business, there aren’t enough hours in the day, so why should you waste those hours on fans who ultimately bring no income to your business? How do you get the community you’ve carefully built through social media marketing to become more than just fans? You are operating a business, after all, not chilling out on Twitter and Facebook for a living.

How do you turn these fans into customers?

 

Going Back To Basics

The best place to start is at the beginning.

“Everything is both simpler than we can imagine and more complicated than we can conceive” – Goethe 

The answer is in the term social media marketing. Look at the meaning of each word that makes up this term.

 

Social: building relationship with fans and nurturing those relationships.

Media: the various social networks/ technology which facilitates these relationships, e.g. Facebook, Twitter, LinkedIn etc.

Marketing: the ways of communicating your brand to achieve sales, enquiries, registrations etc.

 

So here’s the definition of social media marketing:

Social media marketing is essentially building and nurturing relationships using social networks and using these networks to communicate your brand‘s marketing messages.

In getting closer to figuring out how to turn fans into customers, look at your own social media marketing and ask yourself if it’s doing any of these things.

 

The Holy Trinity of Social Media

  1. Build and cultivate relationships
  2. Add value to your fans
  3. Ask for the sale

 

During this pandemic, socialising, learning and shopping online has become the norm. It is a good idea to invest in social media marketing if you want your business to boom.

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Social Media

Best Influencer Marketing Campaigns – Part Two

Frederick Davidson

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Best Influencer Marketing Campaigns – Part Two
Image provided by https://unsplash.com/@joshsrose

What Is Influencer Marketing?

To understand influencer marketing, we first have to understand the influencers. So what is an influencer? It’s anyone who is popular on social media and who can promote products well. They can have many followers on Facebook or Instagram. Successful YouTube or Bitchute channels or popular Twitter feeds also help. In short, if we get many clicks, we are influencers.

How Can an Influencer Help with Marketing?

Billions of people around the world use social media. It’s their go-to source for information and socialization. For that reason, major brands use it to generate more traffic and get as many new customers as possible. However, we still need to advertise our product if we want it to reach the masses. Of course, we can invest money in expensive advertising campaigns and promotion, but that wouldn’t really connect to an audience. For example, an expensive ad about a computer chair will not get someone to buy it just because it looks cool. However, if someone sees PewDiePie use the chair in enough of his videos, they will want to own it.

People like to use the same products their favorite celebrity uses. This isn’t really a new marketing strategy. Celebrity endorsements have been around for decades. But with social media, literally anyone can get a small following. It undeniably has a bigger reach than regular marketing. That’s why it’s no wonder that both old and new brands are looking into influencer marketing. There are even companies whose entire business model is based on it. The best part is that influencer marketing is not even that complicated. It all comes down to a combination of several key factors. You need the ‘who,’ the ‘how’ and the ‘where.’

What Does Successful Influencer Marketing Look Like?

Most up-and-coming companies want to know how to use influencer marketing to their advantage. Let’s focus on one example and take a look at how Bumble did it in 2018.

Bumble is a relatively recent dating app. When they wanted to reach new customers, they decided to give influencer marketing a try. Therefore, they decided to team up with DJ Marshmello, a famous musician. Marshmello has almost 15 million followers on Instagram. Most of his followers are either Millennials or Gen Z; in other words, he’s a popular influencer. Bumble promoted with the DJ where fans got the chance to be in one of his upcoming videos. All they had to do is like and follow the Bumble Instagram page. Of course, this was also an excellent opportunity to reach new Bumble users. Namely, millennials are all over 18, i.e., the perfect legal age to use a dating app. Marshmello also promoted this campaign on his own Instagram page with the #bumblepartner tag.

The campaign was a roaring success. Marshmello’s post got over 559.000 likes and comments. That gave it an engagement rate of 3.8%. Also, Bumble’s user base also increased by a significant amount.

It’s important to mention that influencer marketing needs some ‘thinking outside of the box.’ Bumble might be a dating app, but they didn’t go for their target audience. Instead, they tried their hand with the fandom of a musician. This move is genius because it brings the product to an entirely new, enormous market.

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Social Media

Best Influencer Marketing Campaigns Part One

Frederick Davidson

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Best Influencer Marketing Campaigns Part 1
Image provided by https://unsplash.com/@gpthree

In today’s world, social media can make you or break you. Millions of people will support a cause if it gets enough likes or clicks. Moreover, crowdfunding campaigns can make anyone an entrepreneur. In short, social media offers the best marketing. However, big companies and major brands can also use it. Instead of spending thousands of dollars on commercials, they simply try out influencer marketing. It gets eyes on the product and dollars in pockets quickly.

What Is Influencer Marketing?

Influencer marketing is a new phenomenon that came with a new audience. Timid Millennials and Generation Z spend a lot of their time on social media. Whether it’s Facebook, Twitter, Instagram, or YouTube, they can’t get enough of it. In fact, these platforms made celebrities out of everyday people like us. People like PewDiePie, H3H3 Productions, the Paul brothers, Chris Ray Gun, and JonTron are to the new generation what actors and rock stars were back in the 70s and 80s. Whatever they do, their followers will support. That’s why they’re the best way to go if we want to sell a brand.

However, an influencer doesn’t even need to be that big. An Instagram model with 10.000 followers can sell a brand or a service just as well as a YouTuber or a Twitch streamer with millions of subscribers. Moreover, some of the best influencer marketing can come from unexpected places.

Influencer Marketing Campaign Examples: American Express

American Express is already a pretty strong brand. It can afford paid ads and proper promotion without any guerilla marketing. But even powerful brands such as this one turn to influencer marketing. It just doesn’t sound logical, right?

Of course, there’s a very good reason why a strong brand can benefit far more from promotion by influencers. If we think about it, promoting Amex credit cards sounds boring because, on paper, it is. But the company got a clever idea in 2018. Namely, they used influencer marketing to promote their brand with the so-called #AmexAmbassador campaign. Big names such as Chiara Ferragni, Adam Gallagher, Flaviana Matata, and even Shaquille O’Neal were involved. That’s a pretty strong group of people to advertise their brand. But the company didn’t stop there. They also focused on small accounts, influencers who get under 100.000 followers on Instagram. It’s an amazing way to do marketing—covering both major and small fanbases.

However, these influencers didn’t promote the service itself. Instead, they focused on the lifestyle we can get from the service. One such promotion had to do with the Centurion Lounges on airports. Each of these lounges provides amazing food and quiet worksaces. A few will even offer shower cabins. With that in mind, the celebrities and smaller influencers went around the country and posted their photos with two hashtags, one of them being #TheCenturionLounge. They did similar campaigns at the Museum of Ice Cream and the Broadway show Hamilton.

The Success of the Campaign

How successful was influencer marketing for American Express, then? Well, 3.7 million engagements came out of the #AmexAmbassador campaign. We would say it was extremely successful. People will always be drawn to products that their favourite e-celeb promotes, and the Amex campaign is clear proof of that. But we don’t have to worry about getting celebrities with millions of views right away. A handful of small, but influential online personas can do just as well, if not better.

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