What Is Influencer Marketing?
Is there a YouTube comedian that no one can get enough of? How about a Twitch streamer whose gameplay we all love to watch? Alternatively, maybe there’s a blogger on Minds or WordPress whose texts bring millions of shares, views, clicks, reads and everything in between. And let’s not forget that there are lots and lots of guys and girls on Instagram who can have passionate fans from mere photos of their house or local pub. Those people, right there, are called influencers. And it’s thanks to them that such a thing as influencer marketing even exists.
People tend to groan about the Millennials and Generation Z not contributing much to society. However, one major positive contribution of these generations is generating money with little to no effort. For example, we can earn a living from nothing more than ten-minute long review videos or how-to guides on blogs. Not to mention that social media, also a product of these new generations, has become one of, if not THE best tool for promotion. We literally have millions of potential customers at our fingertips.
So big companies took notice. Sure, they could spend millions of dollars on expensive ads, marketing research, and promotion. But influencer marketing is far, far cheaper than that. All it needs is a person with an amazing social media presence and a good way for them to promote a product or a service.
So, have there been successful influencer marketing campaigns by major companies? Absolutely. One such campaign was #fillyourcartwithcolor by eBay.
eBay and Influencer Marketing
eBay is a giant. In 2018 alone, the company generated over $10.7 billion in sales. And people around the world are using its services. However, eBay didn’t want to market itself in a typical way. They wanted to show us that they are more than just a service to allow us to buy used goods.
The whole idea behind the #fillyourcartwithcolor campaign is that each shopper is unique. They asked influencers to promote their brand with quirky images of them buying many different, ‘colourful’ products. An influencer would then ask us to like the post in exchange for gift cards. It’s a subtle way to both promote a lifestyle and get more customers to shop on eBay.
The campaign was a success. eBay’s initial goal was to make their business a more interesting place to shop than their main competitor, Amazon. With over 340.000 followers, the campaign soared. So much so that eBay expanded it to the UK and Australia. If done right, influencer marketing can become global.
Influencers themselves also got a chance to be creative. The best way to get them to promote the product further is to interconnect with other social media. So, an influencer would not just post pictures. They would go one step further and record a video of themselves with a full shopping cart. Videos like that would get hundreds of thousands of views on Vimeo and YouTube. More importantly, people would share them via Facebook, Twitter, and Instagram, where the whole campaign started. eBay themselves got involved at one point. They organized a block party in New York in the summer of 2017. For those people who couldn’t visit the shop, eBay made a 360° virtual video tour. Now everyone could shop from their home by ‘browsing’ in a virtual environment.
Challenges in Digital Marketing and How to Overcome Them
Digital marketing is growing exponentially, and more and more online entrepreneurs are using this strategy. It has proven to be effective and affordable compared to traditional methods. Nevertheless, this form of marketing is facing numerous challenges, and if it’s to remain beneficial to organizations, these problems ought to be addressed quickly.
In case you’re wondering, here are some of the most common challenges in the world of digital marketing and how they can be resolved.
Digital marketing is among the online elements that are facing security risks. These threats are attracted due to the availability of personal information online (digital marketing is experiencing hacking and data theft among others).
Resolving this issue requires some measures such as using a firewall on your marketing websites and several security certifications. You can work with a qualified security team to help identify the weaknesses of your websites and eventually create measures to reduce the risks.
Almost every business is resorting to digital marketing. This has created a major increase in the competition where tons of websites are competing within a limited niche. The primary challenge is making your website stand out from the rest.
Fortunately, overcoming this challenge can be done through SEO. The method gives you an opportunity of being unique and original through content and engaging people. However, it’s not an overnight process. It could take months to even see results, and the costs aren’t that cheap either.
Digital marketing requires a sufficient budget to remain visible in the online market. Some organizations are struggling to fund their digital marketing programs. Due to this issue, most marketing efforts don’t yield results as expected.
The best solution is to venture into the world of social media. Creating your page, interacting with your similar brands in your niche, and engaging your customers are all effective means of marketing your brand while on a limited budget.
Time is a scarce commodity in numerous organizations, and companies don’t seem to get enough time for digital marketing. Some establishments are yet to believe that this method is practical with substantial returns.
Resolving the time problem is possible by changing the attitude towards digital marketing. Additionally, organizations need to perceive it as an integral part of marketing and as a direct resource towards the project.
Marketing is a field that demands creativity and innovation on a daily basis. Audiences are always anticipating something new and unique. However, digital marketing is lacking this element and consequently incurring huge losses.
Digital marketers can change the situation by using audiences as an inspiration. They should anticipate what audiences need and deliver accordingly. The right blend of innovation and creativity will also address the issue of competition in the market.
The Bottom Line
Digital marketing is a powerful tool for promoting your business. It’s capable of capturing masses of audience and consumers. Also, it’s a suitable method for interacting and engaging your customers online. Despite the challenges, businesses should fully use it to reap the long-term benefits.
7 Creative Money-Making Ideas for Stay-At-Home Moms
With the invention of the internet, making money has become a lot easier, providing a wealth of job opportunities not otherwise available to stay-at-home moms. These seven following job ideas are just the tip of the iceberg. Find something you are passionate about and brainstorm. With enough creativity and drive, you can build almost any business from within your home.
Get creative on Etsy
Handmade items are all the rage these days, and Etsy provides the perfect platform to unleash your craftiness. If you know how to knit or sew, find a niche market or an item you love to make, and open up a store on Etsy. While it takes time to build up a customer base, you can start generating at least a side income if you market your store and persevere. Don’t worry if knitting and sewing aren’t your things; there are plenty of other options for selling stuff on Etsy. Handmade or vintage journals, soap, and old patterns or clothing are just a few ideas. Many people even sell food over Etsy; make sure you have a solid business plan in place and have the right licenses before diving into that particular market.
Become a freelance writer
Solid knowledge of proper grammar and the ability to present concepts in a unique and easy-to-understand fashion are necessary for this job. This field has a lot of potentially lucrative opportunities if you’re knowledgeable in the fields of finance, health and nutrition, technology, and travel.
Start a blog
Everyone knows something, and blogging is the perfect way to share that knowledge with the world. If you’re technology-shy, there are plenty of easy tutorials online that’ll help you build an attractive and unique design and guide you through the process of choosing a web-hosting platform, a URL name, and more. Blogging will only make you money if you use it as a platform for other things, such as promoting your online business, e-courses, books, or webinars, and affiliate marketing. Nutrition, finances, and budgeting are all popular blog topics. Find a focus and stick to it, throw your unique spin on it, and keep on persevering.
Teach a language online
You don’t have to have a degree to do this, just fluency in the language you’re teaching and an understanding of how to teach. Italki is a popular and easy-to-use website for tutors and students alike.
Sell your clothes
Most people only wear 50 per cent of what they own, so consider going on a closet purge and collecting everything in good condition that you’d never wear. There are lots of places to sell your clothes, including online consignment shops, craigslist, eBay, or even Facebook groups.
Sell your talents
Give singing or music lessons online to students from all over the world, or sell your services on websites like Fiverr.
Create an e-course or write an e-book
If you’re knowledgeable in fields such as photography, graphic design, and marketing, create an e-course or write an e-book on the subject. This can be a great source of passive income once the initial work is finished. Having a blog is a huge help in marketing your e-course or e-book. The ability to self-publish your e-book on websites like Amazon gives you a lot more earning potential.
These seven ways to make money from home provide a strong foundation on which to build. If you find that you’re passionate about freelance writing, try branching out into similar fields, such as proofreading or graphic design. If you have a successful Etsy store, build your website and sell your product on it, and then promote it on your blog. Success is possible with a great idea, hard work, and perseverance.
Top 6 Reasons Why You Should Spend on Influencer Marketing
Influencer marketing plays a pivotal role in boosting directs sales, website traffic, and brand awareness. More and more marketers are starting to increase the expenditure of their influencer campaigns.
To get a multitude of potential customers and better retain your regular clients, launching an influencer program can help you achieve better marketing results. In this digital space, it is no secret that influencer marketing is the best strategy to market your business products and establish a more memorable brand. Here are reasons why you should invest in influencer marketing and accomplish your business goals.
1. Boost the Overall Sales
The primary benefit of influencer marketing is to multiply customers and boost website traffic. It is a strategy that rakes in the highest ROI. Compare your business before hiring an influencer and after the influencers’ services. You’ll realize that there’s an upward trend of direct sales. Investing in influencer marketing is indeed one of the best approaches towards your business growth and success.
2. Enhance Your Brand’s Credibility
The reason why lots of people follow influencers in the social media platforms is that they trust their ideas and opinions. Therefore, once the influencer talks about your products, the followers will be intrigued to purchase it—followers usually believe that the influencers’ words are the true gospel.
3. Widen Your Market
Partner with influencers who have diverse followers. This way, your brand will break into new markets and demographics. When the right influencer recommends your product, potential customers from all corners of the planet will begin to develop an interest in your brand and take the time to check out what it has to offer. Ultimately, you’ll witness a diversified customer base as well as terrific business growth.
4. Creates Quality Leads
Working with an influencer whose position is in line with your products not only ensures that your brand message is conveyed to the relevant audience but also creates quality leads. Once influencers endorse you, your business will acquire many customers within the shortest time possible.
5. Affordable or Cost-effective
Through influencer marketing, information about a particular product can reach a wide range of customers and, in turn, increases the sales of your business. The good news is that this method is less expensive than the traditional advertisement.
6. New Ideas in Your Brand
Influencer marketing involves hiring a recognized influencer to advertise your product. In the process, the influencer is required to create the content and share it with his or her followers. Through this process of content creation, new ideas about your brand emerge. What’s more, your business will experience positive engagement, SEO, and ROI.
Now it’s time to embrace the concept of influencer marketing if you have not yet invested in this campaign. Influencer marketing is the best method that will help you move in the right direction and achieve your entrepreneurial goals. Do not hesitate; give this approach a try this year, and definitely, you’ll succeed in your venture in no time.
Creative Marketing Strategies for Industries That Can’t Use Traditional Paid Advertising Platforms
Best Influencer Marketing Campaigns – Part three
Best Influencer Marketing Campaigns – Part Two
Best Influencer Marketing Campaigns Part One
What is influencer marketing?
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