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Search Engine Optimisation

A Bright Outlook for Landing Page Optimisation

Frederick Davidson

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A Bright Outlook For Landing Page Optimization
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Landing pages are a key focus for many marketers. This could be where a user lands during their first time on your website, or it could be the place where they are engaging with your business for the first time. Even if it’s not, landing pages are often designed with engagement and conversions in mind, whether your business is looking to drive subscribers, leads or webinar sign-ups.

Landing pages can be a determining factor in whether or not a marketing campaign is successful and to develop a successful landing page; there are a few things your business must do. A recent Ascend2 report took a look at what makes a landing page strategy superior. Here’s what they found and what you can take away.

What’s A Superior Strategy?

In the Ascend2 study, those who deemed their landing page optimisation (LPO) strategies as successful in achieving essential objectives are considered to have a “superior strategy,” while those who consider their strategies to be unsuccessful are referred to as having an “inferior strategy.” What you may be wondering is what differentiates these two. There are some differences between these two groups that stood out in the report. They are:

  • The extent to which they test landing page elements (A/B or multivariate) for optimisation. 32% of those with a superior strategy conduct extensive testing, while none of those with an inferior approach do so.
  • The importance placed on lead segmentation. 19% of those with a superior strategy is focused on improving lead segmentation for campaign targeting in the next year, compared with only 9% of those with an inferior plan.
  • Knowledge of LPO best practices. 52% of those with inferior strategies cite lack of knowledge about LPO best practices as their most challenging obstacle, compared to only 19% of those with a superior strategy.

Developing a Superior Strategy

Take a look at the third bullet above. Lack of knowledge for landing page optimisation best practices is a significant obstacle for those with poor landing page strategies and nearly one-fifth of those with a superior approach. Optimising a landing page requires testing and a repeatable system will streamline both these processes to make your efforts here more efficient.

  • Test the right landing page elements with either A/B testing or multivariate testing. Your call to action, headline, layout and registration form are the top four factors you should be continuously testing.
  • Align your traffic source and landing page message. Customers want a continuous experience, no matter where they are online. If you’re working with a lead generation company or driving traffic from social networks, keep the message consistent.
  • Simplify your design. Avoid the clutter than turn customers away from what you ultimately want them to do when they arrive on your landing page. Get to the point and use colours that bring attention to your call to action. Use easy-to-edit landing page templates to make things even easier.
  • Focus on the metrics that matter. These will vary depending on what you’re trying to achieve, but looking at the conversion rate, click-through rate and cost-per-conversion are great places to start. If you’re looking to engage with and keep users on site, you may find bounce rate and time spent on the page more valuable.

Conclusion

Developing a superior strategy requires some testing, research, and analysis. Identify what your strengths and weaknesses are, what opportunities are available and what obstacles your business needs to overcome. Understanding what LPO tactics lead to a superior strategy, e.g., simplified design and a repeatable testing/optimisation process, and what opportunities there are for your business can lead to a more refined optimisation strategy.

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Tips On Optimizing Video Title Tags For YouTube

Frederick Davidson

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Beauty

The most important text to optimize is the title of your video.

Think of your title as a headline.

YouTube limits titles to 120 characters.

This means that most titles will be limited to about 20 words.

And the typical search term is now is about three words long.

So it’s now possible to optimize your title for up to six search terms instead of just three.

It is very important that you choose the six search terms wisely.

If you want to make your newspaper articles on video using an article to video converter, then there are some simple questions That Kipling the famous writer used for his writings.

You can ask yourself These same questions before you start crafting your YouTube Video title tag. Ask the question Who Said What? or what happened to whom? Why did who say what? or how did what happen to whom? Also When or where did the things occur?

I recommend you use these questions when you are crafting your video title tag.

You should organize your video keywords you are going to use under each of these questions, so it will make it much easier to start your title writing.

As you get the hang of it, you will find you can write optimized video titles just as easy as un-optimized titles.

This should be easy if you have already written published any newspaper articles where you want to create a news article video using an article to video converter.
There are some other optimizations of video title tags that I would like to share with you.

I call this little video optimization title technique “ The fish story” (because I love to fish) If I had four fish ready to spawn decreasing in size placed right next to each other. I look for popular keywords nested within longer search terms.

For example “spawning bass” is a popular keyword, and “nesting spawning bass” is a longer search term.

By using longer the longer search term, my video will get found when someone is searching on YouTube for “spawning bass” or “nesting spawning bass”.

But, if I only used the popular keyword of “spawning bass” then my video will get found if someone searches for “spawning bass”.

It may not get found if someone searches for “nesting spawning bass” because I did not include “nesting” in my title.

Just a note that on Youtube on any page other than the watch page only 32 characters of the title are will be displayed followed by an ellipsis (…)

So the first five words in your YouTube video title tag will be ever so important.

If you want to include any brand name in your title, it is best to put it in the last part of the title tag.

You could use the same theory if you wanted to put your newspaper articles on video, by using the longer search terms.

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Search Engine Optimisation

How to Create a SEO Strategy That Generates Highest ROI?

Frederick Davidson

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How To Create A Seo Strategy That Generates Highest Roi?
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When we talk about Global SEO, we refer to marketing our products/services on a global level, to international customers. So, if you own a business that provides global services, global SEO is something you should know and learn about.

SEO has grown a lot in the past couple of decades, both in terms of strategies and reach. No longer businesses are satisfied by promoting their services in local areas only; they want to expand their reach. And what is a better way to do that than the internet? The internet and social media can give your online/offline business the much-needed exposure and take it to the global platform.

The ongoing growth and reach of the internet have motivated both business owners and SEO executives to expand their services beyond regional boundaries. However, doing SEO for a global business is somewhat different than SEO for a local business. So, if you’re looking to promote your business through Global SEO, we suggest you to hire a Good and experienced SEO Company who know how to generate the highest ROI in their SEO Campaign, we will here teach the best way to build a strategy for the same.

Creating a Global SEO Strategy

The target of your global SEO strategy should be clear – to market your business on a global platform to a global customer and to expand the reach of your business to multiple countries. Here’s how to do that.

One of the best secrets to promoting your business well globally is to focus on building yourself as a brand. Ever wondered why most people go with Apple or Samsung when they have to purchase a new smartphone? Because these are brands. And no matter what country the buyer is from, he/she is familiar with these brands and will, therefore, gladly buy their products.

You should also aim to achieve that kind of reputation for your business.

Here’s how to rank well and become a brand globally.

Localize Your Business By Translating Your Content in Multiple Languages

To start with, you should translate your website to be available in multiple languages so that visitors coming from different regions can easily read the information. For this, you can either conduct a research of all the potential locations your website gets traffic from or you can choose the top languages across the globe.

Make sure that your content is ready for the audiences in each region you wish to promote your business in. Translating your site in multiple languages should be the first thing to do, for which you can consider hiring an expert editor who knows the local region, understands their language and the market.

Your website content for a specific region should be written for people in that region to make sure that they understand it and accept it as it was written for them only.

Once you’ve generated multiple (language) versions of your site, the next thing to do is tell Google about it. This is crucial to make sure that Google does not simply disregard your content as duplicate or shows irrelevant content for a country. The best way to tell Google about your website versions and which version to rank for which keywords/location is to hreflang code. Take the help of Google to check out how that works.

Optimize the Website Content for Local People in Each Region

Since SEO has become quite competitive now, simply translating your website may not be enough. You’ll also have to optimize your content according to the local markets. For instance, you should do keyword research to find all the popular terms people in a specific region are using and then optimize your content accordingly.

To be able to market your business properly in a specific region, you should be able to find and use the keywords that are popular among the people speaking the regional language. For this, you can use any keyword research tool to get ideas for new keywords and key phrases.

Once you’ve all the right keywords, you can not only translate & optimize your existing content more effectively for the target markets but also you can create new content according to the specific needs of customers in those markets.

Link Building through Outreach

Outreach emails are probably the best way to gather genuine and relevant links to the local version of your global site. The best thing about international targeting is that link building is easier here because of the available languages.

Make sure that the person doing the outreach knows the languages as well as understands the target market. You can use the same person who did the translation job for your website.

Other than email outreach, you can follow other good link building techniques such as blog posting, guest blogging, commenting, forum posting, etc. Just make sure to build a solid strategy before you get started.

Also, try your best to avoid spam or paid sites for building your links. You can do well by focusing on genuine links, as these markets are relatively less competitive.

Choosing from Subdomains vs Subdirectories

Another thing that you might struggle with when creating separate language versions of your site is choosing between subdomains and subdirectories.

If you go with the common point of view, subdirectories are better in terms of ranking because the overall authority of your website is maintained throughout its subdirectories.

However, some experts, including the likes of Neil Patel, believe that subdomains are better than subdirectories, as they are easier and quicker to rank. Moreover, they will give your visitors the impression of a separate site rather than a different language version of a parent website. Alternatively, you can consider having a separate, country-specific domain for each version to which the respective subdomain can be redirected.

Setting up Automatic Redirects for Your Site Visitors

Once you’ve created separate language versions of your site and made them live, the next thing you need to do is redirect users to their preferred version. Here’s how it is done.

For this, you need to set up hreflang codes on your main site. The code will automatically analyze the location of a visitor and based on that will forward them to the relevant language version of your site.

For instance, if someone is visiting your site from Barcelona, the code will interact with the visitor’s browser to find their preferred language. If their preferred language is Spanish, they will be redirected to the Spanish version of the same page that they were originally browsing.

While forwarding people to their preferred language versions will do good to your online reputation, it will also help you get better rankings by making it easier for search engines to recognize country-specific versions of your site.

Focus on Building a Brand by Building Communities Globally

People will remember your name (or your brand name) only when you have something extra to offer, something which is no one else is doing. This is where engagement can make all the difference, and what’s a better way to create user engagement than building communities.

You can start by replying to your blog comments. Even if you do not speak a regional language, seek someone’s help but do reply to all the comments. Users love it when a brand takes their suggestions or questions seriously.

Second, you should start promoting your posts extensively on social media to people in all your targeted regions. Facebook ads are the best tool for this, as they let you filter the target audience by location.

If possible, do some offline marketing by hiring teams in specific regions where your business exists. Conduct webinars and conferences to connect with your target audiences in distant regions.

Conclusion

Once you’ve tried everything mentioned above, you should start seeing results for your global business, in terms increased traffic, leads and rankings. However, this may take time, the same way it does for normal search engine rankings. If you’re doing everything right, you can expect to see visible results within 3 months or so.

Besides the above things, you should particularly focus on optimizing your mobile site or mobile version of your site for a better user experience. For instance, the page load speed has a great impact on your site traffic, conversions as well as rankings.

Make sure to leverage the internet benefits to expand the reach of your online business, products and services to a global market. If you stay confined to just your local region, your competitors providing services to an international audience will surpass you.

Have a question or suggestion for us? Write in the comment section below.

Author

Amit Gupta is the CEO and founder at SAG IPL, an India-based technology firm providing a range of service/software solutions in the web development, design, app development, and SEO industries.

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Search Engine Optimisation

Is My Website’s SEO Too Complicated For Me?

Frederick Davidson

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Is My Website'S Seo Too Complicated For Me?
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This question is asked commonly by owners of small and medium-sized businesses. SEO can seem a little daunting at first, and it can be tempting to throw some cash at a professional firm and move it off your plate. As people consider this option, they begin to realise how expensive it can be and how many of these so-called professional optimisation firms utilise black hat tactics that can do more harm than good. Outsourcing the job and hiring an in-house professional can both eat up an advertising budget like a fat kid on a chocolate bar. As the notion of really taking the reigns of a business’s future sets in, people start to worry about their lack knowledge on the subject and work themselves into a frenzy over what they perceive the SEO drive to be about. That is when they start asking, “Can I do SEO for my website on my own? Am I capable of figuring this out successfully without driving my business into the ground?” The answer is probably so, and here’s why.

A Growing Child

Your business is your baby, and nobody will care for it as you do. SEO can seem a bit overwhelming at first, but it isn’t as complicated as people make it out to be. Just like starting your business, it’s only as hard as you make it. Put forth the effort and do the research. You will be successful and save yourself a ton of dough in the process. It can be time-consuming in the beginning as you learn your way, but it gets better with time and experience. Besides, if you are going to be successful, you will eventually need to learn this anyway.

Start With The Basics

The most common objection to handling SEO is that it is too hard to keep up with the continual changes. Well, that is both true and false. Yes, some aspects of optimisation do change often but the fundamental basics are always the same. The essential elements of SEO do not change, and you only need to learn them once. They will become second nature because they are always the same. Once you have them down it will be easier to pay a little more attention to the key factors that do change. There are a lot of free resources on the internet to help you get started. Google has a free tool for keyword research, and it performs better than most of the paid tools.

Basic Principal Factors

The principal factors will get you off and running on the road to optimisation. SEO comes down to four critical factors and branches out from there. The first element is crawlability. The search engines need to be able to find and crawl your site so that it can be indexed and returned in query results. The second element is the site structure. The architecture of your website should tell the search-bots how to organise and prioritise your content. Next is keywords, which will tell the world and the search engines what your site is all about. The last critical element is your website’s SEO is backlinks because they inform the search engines that the content on your site is credible. Backlinks give your site proof of credibility, authority and knowledge in your industry.

Once you have mastered those four critical elements of your site’s SEO, it is well on its way to being optimised. The rest is just icing on the cake. As you learn about each fundamental element and how to apply it, you will start to branch out. For instance, as you learn about keywords, you will become familiar with long tail keywords which will lead to semantic longtail keyword phrases. Handling your website’s SEO is undoubtedly doable. Don’t let some foreign company convince you that it’s too much for you to manage. After all, you are smart enough to run a business.

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