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A Bright Outlook for Landing Page Optimisation

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A Bright Outlook for Landing Page Optimization
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Landing pages are a key focus for many marketers. This could be where a user lands during their first time on your website, or it could be the place where they are engaging with your business for the first time. Even if it’s not, landing pages are often designed with engagement and conversions in mind, whether your business is looking to drive subscribers, leads or webinar sign-ups.

Landing pages can be a determining factor in whether or not a marketing campaign is successful and to develop a successful landing page; there are a few things your business must do. A recent Ascend2 report took a look at what makes a landing page strategy superior. Here’s what they found and what you can take away.

What’s A Superior Strategy?

In the Ascend2 study, those who deemed their landing page optimisation (LPO) strategies as successful in achieving essential objectives are considered to have a “superior strategy,” while those who consider their strategies to be unsuccessful are referred to as having an “inferior strategy.” What you may be wondering is what differentiates these two. There are some differences between these two groups that stood out in the report. They are:

  • The extent to which they test landing page elements (A/B or multivariate) for optimisation. 32% of those with a superior strategy conduct extensive testing, while none of those with an inferior approach do so.
  • The importance placed on lead segmentation. 19% of those with a superior strategy is focused on improving lead segmentation for campaign targeting in the next year, compared with only 9% of those with an inferior plan.
  • Knowledge of LPO best practices. 52% of those with inferior strategies cite lack of knowledge about LPO best practices as their most challenging obstacle, compared to only 19% of those with a superior strategy.

Developing a Superior Strategy

Take a look at the third bullet above. Lack of knowledge for landing page optimisation best practices is a significant obstacle for those with poor landing page strategies and nearly one-fifth of those with a superior approach. Optimising a landing page requires testing and a repeatable system will streamline both these processes to make your efforts here more efficient.

  • Test the right landing page elements with either A/B testing or multivariate testing. Your call to action, headline, layout and registration form are the top four factors you should be continuously testing.
  • Align your traffic source and landing page message. Customers want a continuous experience, no matter where they are online. If you’re working with a lead generation company or driving traffic from social networks, keep the message consistent.
  • Simplify your design. Avoid the clutter than turn customers away from what you ultimately want them to do when they arrive on your landing page. Get to the point and use colours that bring attention to your call to action. Use easy-to-edit landing page templates to make things even easier.
  • Focus on the metrics that matter. These will vary depending on what you’re trying to achieve, but looking at the conversion rate, click-through rate and cost-per-conversion are great places to start. If you’re looking to engage with and keep users on site, you may find bounce rate and time spent on the page more valuable.

Conclusion

Developing a superior strategy requires some testing, research, and analysis. Identify what your strengths and weaknesses are, what opportunities are available and what obstacles your business needs to overcome. Understanding what LPO tactics lead to a superior strategy, e.g., simplified design and a repeatable testing/optimisation process, and what opportunities there are for your business can lead to a more refined optimisation strategy.

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Tips On Optimizing Video Title Tags For YouTube

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The most important text to optimize is the title of your video.

Think of your title as a headline.

YouTube limits titles to 120 characters.

This means that most titles will be limited to about 20 words.

And the typical search term is now is about three words long.

So it’s now possible to optimize your title for up to six search terms instead of just three.

It is very important that you choose the six search terms wisely.

If you want to make your newspaper articles on video using an article to video converter, then there are some simple questions That Kipling the famous writer used for his writings.

You can ask yourself These same questions before you start crafting your YouTube Video title tag. Ask the question Who Said What? or what happened to whom? Why did who say what? or how did what happen to whom? Also When or where did the things occur?

I recommend you use these questions when you are crafting your video title tag.

You should organize your video keywords you are going to use under each of these questions, so it will make it much easier to start your title writing.

As you get the hang of it, you will find you can write optimized video titles just as easy as un-optimized titles.

This should be easy if you have already written published any newspaper articles where you want to create a news article video using an article to video converter.
There are some other optimizations of video title tags that I would like to share with you.

I call this little video optimization title technique “ The fish story” (because I love to fish) If I had four fish ready to spawn decreasing in size placed right next to each other. I look for popular keywords nested within longer search terms.

For example “spawning bass” is a popular keyword, and “nesting spawning bass” is a longer search term.

By using longer the longer search term, my video will get found when someone is searching on YouTube for “spawning bass” or “nesting spawning bass”.

But, if I only used the popular keyword of “spawning bass” then my video will get found if someone searches for “spawning bass”.

It may not get found if someone searches for “nesting spawning bass” because I did not include “nesting” in my title.

Just a note that on Youtube on any page other than the watch page only 32 characters of the title are will be displayed followed by an ellipsis (…)

So the first five words in your YouTube video title tag will be ever so important.

If you want to include any brand name in your title, it is best to put it in the last part of the title tag.

You could use the same theory if you wanted to put your newspaper articles on video, by using the longer search terms.

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What is influencer marketing?

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what is influencer marketing
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Influencer marketing is a marketing methodology that takes advantage of the influence and reach of so-called influencers or influentials, primarily through their social networks.

Influencers (formerly Influentials) are well-networked multipliers who, through their popularity, have a big impact on their fans, followers, friends . on Facebook, Instagram, Twitter. Influencers can also assert their influence through specialist contributions, performances, lectures.

What are influencers? Influencers are individuals who, on the one hand, are multipliers by their reach for the dissemination of information in their networks. On the other hand, influencers are people who have a significant influence on the opinion and the consumption habits of the people in their network.

Within social networks, Instagram and others it seems that there are people who are so-called influencers or influentials, where the tendency to spread memes is more pronounced than the average.

The term “influentials” invented in the 1940s by the American consulting company “Roper Starch Worldwide” has now been replaced by influencers, and influencers seem to me to be the most appropriate for describing the entirety of the key persons.

Primarily the younger influencers use the Internet as a source of information and communication tools. Influencers, in contrast to most people, visit the Internet several times a day, which documents an above-average need for information and great interest in current events.

As a result, they belong to the “early knowers” and often become “early adopters”. As a rule, they are people who, more than the rest (“late knowers”), inquire early about new trends, technologies, and products and are the first to buy new products.

Influencer marketing has been considered a big thing in brand communication on the Internet for several years. Today, this form of advertising has a firm place on all major and minor social media platforms, from YouTube and Instagram to Tik Tok.

The interest in influencer marketing has increased significantly in recent years. Is thus one of the trend topics in marketing.

Influencer Marketing: Product Tips from ‘People Like You and Me’ “Hello, dear ones, I’ve brought you a great product again today” – that’s the sound of Influencer Marketing, invading every day millions of speakers in living rooms and nursery rooms all over the world.

At first glance, influencer marketing hardly differs from traditional testimonial advertising with famous brand ambassadors: Both communication strategies aim to positively establish a brand or a specific product by associating it with a personal brand (influencer) among its target group (community).

‘Influencers’ are literally ‘influencers’ because they influence the opinions, interests and buying intentions of their followers.  Prominent advertising figures and Internet opinion makers thus both act as so-called ‘multipliers’: they extend the effect of the brand to their fans or followers and thus multiply the size of the advertiser’s brand target group.

How does Influencer Marketing work in practice? In influencer marketing, a product, brand or company is integrated into the content of a high-reach social media opinion leader (influencer) through direct placement or sponsorship.

As a result, a brand can be targeted and positively established in the intended target group. The design of the content is primarily left to the influencer in order to maintain his credibility.  Successful cooperation with influencers should always have an indirect character. Social media followers quickly notice when words are put into their idols’ mouths.

For this reason, bloggers or creators are usually given great creative freedom so that they can prepare the message according to their own target group.  In the long term, respectful cooperation can lead to good influencer relations – in other words, a connection between the brands of all those involved.  As part of the collaboration, the opinion leaders of the Internet are typically sent boxes of products (so-called ‘Hauls’), which they can then present in their own way. Alternatively, it funds travel and other special activities that are used to create blogs or vlogs.

As long as the resulting content is unusual for the target group and the sponsor’s brand is positive, the exact form of cooperation is of secondary importance.

Well connected influencers can be very valuable for business and companies. Although the reach in the respective industry is essential in the identification of influencers, in the opinion of many experts, qualitative aspects should be in the foreground.

Above all, it counts with which persons an influencer is networked and to what extent he counts as credible from the point of view of the target group.

When addressing influencers, personal contact is particularly promising. Noteworthy is the quality and relevance of the content offered to him. Because only if the influencer recognises an added value for his contacts or himself, he will also be willing to share the contents of the company.

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Challenges in Digital Marketing and How to Overcome Them

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Challenges in Digital Marketing and How to Overcome Them
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Digital marketing is growing exponentially, and more and more online entrepreneurs are using this strategy. It has proven to be effective and affordable compared to traditional methods. Nevertheless, this form of marketing is facing numerous challenges, and if it’s to remain beneficial to organizations, these problems ought to be addressed quickly.

In case you’re wondering, here are some of the most common challenges in the world of digital marketing and how they can be resolved.

Incomplete Security

Digital marketing is among the online elements that are facing security risks. These threats are attracted due to the availability of personal information online (digital marketing is experiencing hacking and data theft among others).

Resolving this issue requires some measures such as using a firewall on your marketing websites and several security certifications. You can work with a qualified security team to help identify the weaknesses of your websites and eventually create measures to reduce the risks.

Tight Competition

Almost every business is resorting to digital marketing. This has created a major increase in the competition where tons of websites are competing within a limited niche. The primary challenge is making your website stand out from the rest.

Fortunately, overcoming this challenge can be done through SEO. The method gives you an opportunity of being unique and original through content and engaging people. However, it’s not an overnight process. It could take months to even see results, and the costs aren’t that cheap either.

Limited Budget

Digital marketing requires a sufficient budget to remain visible in the online market. Some organizations are struggling to fund their digital marketing programs. Due to this issue, most marketing efforts don’t yield results as expected.

The best solution is to venture into the world of social media. Creating your page, interacting with your similar brands in your niche, and engaging your customers are all effective means of marketing your brand while on a limited budget.

Limited Time

Time is a scarce commodity in numerous organizations, and companies don’t seem to get enough time for digital marketing. Some establishments are yet to believe that this method is practical with substantial returns.

Resolving the time problem is possible by changing the attitude towards digital marketing. Additionally, organizations need to perceive it as an integral part of marketing and as a direct resource towards the project.

Inadequate Innovation

Marketing is a field that demands creativity and innovation on a daily basis. Audiences are always anticipating something new and unique. However, digital marketing is lacking this element and consequently incurring huge losses.

Digital marketers can change the situation by using audiences as an inspiration. They should anticipate what audiences need and deliver accordingly. The right blend of innovation and creativity will also address the issue of competition in the market.

The Bottom Line

Digital marketing is a powerful tool for promoting your business. It’s capable of capturing masses of audience and consumers. Also, it’s a suitable method for interacting and engaging your customers online. Despite the challenges, businesses should fully use it to reap the long-term benefits.

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